Populus Ltd
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Populus is a market research company in the United Kingdom formed in 2003.
Populus co-founded the British Polling Council in 2004 and regularly publishes opinion polls on voting intention and as well as other political and commercial issues.[1][2] It is also a member of the Market Research Society.[3]
Populus conduct telephone research using random digit dialing.[4]
In 2020 Populus became part of Yonder Consulting.[5]
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