Wunderman Thompson
Template:Short description Script error: No such module "about". Script error: No such module "Infobox".Template:Template otherScript error: No such module "Check for conflicting parameters".Script error: No such module "Check for unknown parameters". Wunderman Thompson was a New York–based global marketing communications agency with 200 offices in 90 markets. It was part of international advertising group WPP Group (Template:NYSE). Wunderman Thompson was formed in 2018, when parent WPP merged agencies J. Walter Thompson and Wunderman.[1] On 17th October 2023, WPP announced the merger of Wunderman Thompson and VMLY&R into a new agency VML.[2] On January 01, 2024, Wunderman Thompson ceased to exist.
History
J. Walter Thompson
Script error: No such module "Labelled list hatnote". J. Walter Thompson was founded in 1864 by James Walter Thompson and traces its origins to the Carlton & Smith agency, one of the first known advertising agencies in the United States.[3]
J. Walter Thompson was acquired by WPP in 1987.[4]
Wunderman
Script error: No such module "Labelled list hatnote". In 1958, direct marketer Lester Wunderman, alongside his brother Irving Wunderman, and colleagues Ed Ricotta and Harry Kline, opened Wunderman, Ricotta & Klein (WRK).[5] Founder Lester Wunderman is widely considered to be the creator of modern-day Direct Marketing—a term he first used in 1961.[5]
In 2000, the firm became part of WPP's $5.7B acquisition of parent Young and Rubicam.[5]
In 2013, WPP acquired the ecommerce consultancy Salmon. [6]
In 2019, WPP acquired the ecommerce agency CSP Commerce. [7]
===Post merger (2019
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Template:R protectedpresent) ===
In 2018, WPP merged Wunderman with J. Walter Thompson Co., and in the first quarter of 2019, unveiled its new identity as Wunderman Thompson.[8][9] Wunderman CEO Mel Edwards was named Global CEO of the new entity.[10]
In March 2019, WPP merged its agencies POSSIBLE and Cole & Weber with Wunderman Thompson.[11]
In December 2020, the agency launched a global brand study called "Inspiring Growth", which ranked the most inspiring brands in the world.[12]
In June 2021, Wunderman Thompson won the Innovation Lions Grand Prix at the 2021-2022 Cannes Lions International Festival of Creativity for Degree Inclusive deodorant.[13] In September, the agency expanded its global brand study with research on the role of inspiration in people's lives.[14]
In January 2022, Wunderman Thompson launched a virtual reality metaverse at the 2022 Consumer Electronics Show, showing how virtual and physical worlds can converge.[15] In July, the company's Wunderman Thompson Health division created a smallpox simulator for smallpox medication maker Meridian, to help governments plan for future infectious disease outbreaks.[16]
Notable clients
The company's notable clients include financial company HSBC,[17] Rolex,[18] Samsung,[19] Shell Oil Company,[20] the US Marine Corps,[21] Vodafone,[22] British Telecom,[23] Unilever[24] and Nestlé.[25]
Notable campaigns
Some of the agency's notable campaigns include:
- Bose's noise cancelling headphones during quarantine[26]
- Burger King's social distancing Whopper[27]
- The International Committee of the Red Cross's (ICRC) custom gaming mode with video game Fortnite[28]
- "Snap out of it" and "Have a Bite" for Nestlé's KitKat candy[29][30]
- Degree Inclusive deodorant for people with disabilities[24]
- WaterLight, a device that converts salt water into electricity[31]
- Hellmann’s Mayonnaise tips on how to avoid food waste[32]
Inspiring Growth
Wunderman Thompson issues a global brand study called "Inspiring Growth", which ranks the most inspiring brands in the world, using data from WPP's proprietary BAV dataset.[33] Part of its study is an annual Inspire Score based on a proprietary diagnostic tool to rank the top 100 inspiring brands around the world.[12] The study also includes research on the role of inspiration in people’s lives.[14]
References
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