White Rain

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White Rain is an American brand of body wash, hair spray, and hair care products owned by International Wholesale. It was introduced as a shampoo in 1952 by Gillette.

Ownership history

The Gillette Company sold the White Rain brand to Florida-based Diamond Products Company in April 2000.[1]

In 2007, Sun Products acquired the brand from Diamond Products Company.[2]

In 2012, the brand was sold to High Ridge Brands, which owns other former brands of Alberto-Culver.[3]

In February 2021, International Wholesale acquired the White Rain brand from High Ridge Brands.[4]

References

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External links

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