WWMP
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WWMP (102.3 FM) is a radio station licensed to Grand Isle, Vermont, and serves the Burlington-Plattsburgh area. The station is owned and operated by Radio Broadcasting Services, Inc. It airs a mainstream rock music format known as "Rock 102.3". WWMP operates a translator station in Burlington, W252CJ (98.3 FM); its programming is also simulcast on WSKI (1240 AM and 93.3 FM) in Montpelier, and separately-owned WKAF (1420 AM) in St. Albans.
WWMP has an effective radiated power (ERP) of 20,000 watts. While the station is licensed to a community in Vermont and has its studios and offices on Watertower Circle in Colchester, its transmitter is on Beartown Road in Beekmantown, New York, about ten miles north of Plattsburgh.[1]
History
WWSR-FM "Stereo 102" and WLFE-FM country
The station first signed on in April 1970 as WWSR-FM, the sister station of 1420 WWSR.[2] Its format was adult contemporary music using the automated "Hit Parade" service, calling itself "Stereo 102". In the late 1970s, it dropped AC in favor of country music, using the call letters WLFE.
Active rock format (2008–2012)
The station flipped from country music to Christmas music in November 2008, and on December 29, 2008, the station moved to active rock as Rock 102 "Pure Rock Radio" to go up against alternative rock station 99.9 WBTZ in nearby Plattsburgh, New York.[3]
In January 2009, the station added The Todd and Tyler Radio Empire, a syndicated talk show based out of Omaha, Nebraska, to its morning schedule.
On March 1, 2010, WLFE-FM changed its call letters to WIER and rebranded as "102.3 The Wire".[4]
Hot adult contemporary (2012–2024)
WIER switched to hot adult contemporary as "Mix 102.3" on March 30, 2012.[5] The station played only a few 1980s hits, much like its rival WEZF. On August 13, 2012, the station changed its call sign to WIXM.
Mainstream rock (2024–present)
On September 12, 2024, the mainstream rock format of WWMP (103.3 FM) moved to WIXM; the two stations would swap call signs on September 18. With the move, the station also inherited WWMP's simulcast on WSKI (1240 AM and 93.3 FM) in Montpelier.[6]
Translator
References
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- ↑ Radio-Locator.com/WWMP
- ↑ Broadcasting Yearbook 1977 pg. C-216
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- ↑ [1] Mix 102.3 FacebookScript error: No such module "Unsubst".
- ↑ Rock 103.3 Burlington on the Move Radioinsight - September 12, 2024
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External links
- Template:FCC Licensing and Management System facility
- Template:Show by date&band=fm&callLetter=WWMP WWMP in Nielsen Audio's FM station database
- Template:FCC-LMS-Facility
- Template:FXL
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