WVBX
Template:Use mdy dates Script error: No such module "Infobox".Template:Template otherScript error: No such module "Check for unknown parameters". WVBX (99.3 FM "Live 99.3") is a commercial radio station licensed to Spotsylvania, Virginia and serving the Metro Fredericksburg area. WVBX is owned and operated by Alpha Media LLC, through licensee Alpha Media Licensee LLC.[1] It airs a contemporary hit radio format.[2]
History
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The station first launched on January 26, 1988, with the call sign WYND-FM.[3] It aired a smooth jazz/new age music format and was owned by Richard J. Hayes and Associates. On April 10, 1989, WYND-FM changed to WPLC, simulcasting the urban contemporary format of then-WPLZ in Petersburg, also on 99.3. It became WYSK on September 30, 1994.
In 1994, the station was purchased by The Free Lance–Star, a daily newspaper in Fredericksburg. On July 16, 1996, WYSK modified its call letters to WYSK-FM, switching to an adult contemporary format. On March 4, 2002, WYSK-FM flipped to alternative rock, branded as "99.3 WYSK – The Rock Alternative".
At noon on January 7, 2008, WYSK-FM dropped its alternative format and switched to rhythmic contemporary with the station's first song being Justin Timberlake's "SexyBack". The call letters were changed from WYSK to WWVB-FM on January 11, 2008, to go along with the new moniker "The Vibe".
On August 13, 2009, the call sign was changed from WWVB-FM to WVBX.[4]
On January 23, 2015, Alpha Media "entered into a definitive agreement" to purchase WVBX and sister stations WFLS-FM, WNTX, and WWUZ from Free Lance-Star License, LLC.[5] The purchase was consummated on May 1, 2015, at a price of $8.1 million.
On June 1, 2018, WVBX rebranded as "Live 99.3".[6] The station is now airing a more traditional contemporary hit radio playlist, moving away from the rhythmic format.[7]
References
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- ↑ Inside Radio "Format Flips" June 12, 2018
- ↑ Broadcasting Yearbook 1989 page B-314
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- ↑ WVBX Relaunches as Live 99.3 Radioinsight - June 1, 2018
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External links
- Live 99.3 Online
- Template:FCC Licensing and Management System facility
- Template:Show by date&band=fm&callLetter=WVBX WVBX in Nielsen Audio's FM station database
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