WLVZ

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WLVZ (103.7 FM) is a radio station in Collins, Mississippi, US serving the Hattiesburg, Mississippi, area. The station serves as the Hattiesburg-area transmitter for the K-Love Christian radio network.[1]

History

On January 10, 1977, Covington County Broadcasters, Inc., filed for a new FM radio station on 101.7 MHz in Collins. The Federal Communications Commission granted the construction permit on February 13, 1978.[2] The station went on air that August 15Template:R and immediately adopted a format including country music during the day and adult contemporary in the afternoon and at night.[3] Covington County Broadcasters was owned by Ottis Wolverton and operated by the Blakeney brothers.Template:R By 1984, however, WKNZ had gone all-country.[4] Wolverton acquired WBKH in Hattiesburg in 1988.[5] Both stations were sold the next year to Southern Air Communications, owned by Bruce Easterling, in a $648,000 transaction;[6] the new owners flipped WKNZ to oldies.Script error: No such module "Unsubst".[7]

Financial problems grounded Southern Air in 1993. The Associated Press sued Southern Air that year for unpaid wire service bills in 1990.[8] By that time, however, WKNZ's ownership was already in the process of changing, as Wolverton repurchased the FM outlet.[9] Southern Air owed Covington County Broadcasters, the former licensee, $423,000.[10]

As part of a reassignment of FM allotments in several Mississippi communities approved in 1991, WKNZ had been relocated to 107.1 MHz;[11] the frequency change came into effect on August 26, 1994, by which time WKNZ was again a country music outlet.[12]

After being purchased by Thomas F. McDaniels under the name Sunbelt Broadcasting Corporation, WKNZ switched to classic rock "Zoo 107" on December 29, 1994.[13] The station became a partner of the Hattiesburg Zoo, which was its new namesake;Template:R it sponsored the zoo's name-a-zebra contest in 1996.[14]

Radio Broadcasters, controlled by Ken Rainey and owners of WMXI, acquired WKNZ and WXHB in 2000 for $690,000.[15] The station's format remained unchanged until the station was sold in 2005 to the Educational Media Foundation and converted into a K-Love transmitter. The station immediately dropped its programming, including sports programming, on April 1, 2005.[16] The station's call sign was changed to WLVZ in 2007.

WLVZ moved from 107.1 MHz to 103.7 MHz in November 2024 with no change in ERP or HAAT.

References

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