WLUV

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WLUV (1520 AM) is a radio station licensed to Loves Park, Illinois, United States, the station serves the Rockford area with a non-directional signal. The station airs a Conservative Christian format, and is an owned and operated affiliate of VCY America.

1520 AM is a United States clear-channel frequency, on which WWKB in Buffalo, New York and KOKC in Oklahoma City, Oklahoma share Class A status. WLUV must drastically reduce nighttime power in order to protect the nighttime skywave signals of the Class A stations.

History

The station began broadcasting on September 29, 1962.[1][2][3] Originally a daytime-only license, WLUV now operates with reduced power at night.[2] The station originally aired a country music format, and was the first country station in the Rockford market.[1][3] The station was owned by Joe Salvi.[1][2]

A sister station (broadcast from a different transmission tower), WLUV-FM began broadcasting March 25, 1964 and operated at 96.7 MHz.[1] For many years it simulcast much of WLUV's programming.[1] It was sold and now holds the call sign WKGL-FM and is under the ownership of Townsquare Media.[4][5] The sale to Townsquare was completed on November 14, 2013.[6]

In August 2021, Christian broadcaster VCY America entered into an agreement to purchase WLUV and translator W287BY for $400,000, and applied to the FCC to convert the stations to non-commercial status.[7][8] The sale was consummated on November 30, 2021.[3]

Translator

In addition to the main AM station, WLUV is relayed by an FM translator to provide stereo with improved sound and wider nighttime coverage.

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References

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  1. a b c d e Ghrist, John R. (1996). Valley Voices: A Radio History. Crossroads Communications. p. 481-484.
  2. a b c History Cards for WLUV, fcc.gov. Retrieved December 2, 2021.
  3. a b c Haas, Kevin. "WLUV Radio In Rockford, Which Gave Many DJs And Musicians Their First Shot, Sold To Milwaukee Network", Fox River Current. November 30, 2021. Retrieved December 2, 2021.
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  7. "Station Sales Week Of 8/6", RadioInsight. August 6, 2021. Retrieved December 2, 2021.
  8. "Deal Digest – August 5, 2021", Inside Radio. August 5, 2021. Retrieved October 10, 2024.

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External links

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