WBRW
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WBRW (105.3 MHz) is a commercial FM radio station licensed to Blacksburg, Virginia, and serving the New River Valley and part of the Roanoke metropolitan area.[1] It broadcasts an active rock radio format known as "The Bear." It is owned by Monticello Media LLC, with radio studios and offices on Lee Highway (U.S. Route 11) in Radford.
WBRW has an effective radiated power (ERP) of 12,000 watts. The transmitter is on Stroubles Creek Road in Blacksburg.[2]
History
The station signed on the air in December 1964[3] as the FM counterpart to WJJJ (1260 AM). The original call sign was WVVV and its frequency was 104.9 MHz. The owner was Blacksburg-Christiansburg Broadcasters and it aired a album rock radio format.[4]
In 1996, WVVV moved to its current dial position after changing its call letters the previous year to WVMJ Became Majic 105 and was A/C Format. In 1999, the station switched to its current call sign, WBRW, flipping to an active rock format.
WBRW had been owned and operated by Cumulus Media.[5] On September 6, 2018, Cumulus Media announced it would sell its Blacksburg cluster to Monticello Media.[6] The sale was approved December 1, 2018.[7]
References
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- ↑ Radio-Locator.com/WBRW
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- ↑ Broadcasting Yearbook 1997 page C-217, Broadcasting & Cable
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- ↑ Cumulus Sells Blacksburg Cluster To Monticello Media
- ↑ Six areas radio stations sold
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External links
- 105.3 The Bear Online
- Template:FCC Licensing and Management System facility
- Template:Show by date&band=fm&callLetter=WBRW WBRW in Nielsen Audio's FM station database
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