Unilever Pakistan
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Unilever Pakistan Limited, formerly known as Lever Brothers Pakistan Limited, is a Pakistani fast-moving consumer goods company based in Karachi. It is a subsidiary of the British multinational company Unilever.[1]
History
Unilever Pakistan Limited was founded as Lever Brothers Pakistan Limited in 1948.[2] The town of Rahim Yar Khan was the site chosen for setting up a personal care factory. In the mid 1960s, the company shifted its headquarters to Karachi from the Rahim Yar Khan site.[3]
In December 1980, Unilever was listed on the Karachi Stock Exchange.[4]
In 1989, Unilever merged with Lipton in 1989 and later with Brooke Bond in 1997.[2] In May 1995, it expanded into ice cream manufacturing by amalgamating with Polka.[2]
In 2008, Unilever closed its Lipton tea factory in Karachi and instead contracted out packaging of branded tea to a local company that employs people on a temporary basis.[5]
It has four factories operating in the country.[4]
In August 2024, the Competition Commission of Pakistan imposed a Rs. 60 million fine on Unilever Pakistan for airing television commercials containing deceptive claims for its hygiene and cleansing products, ‘Lifebuoy Hand Wash’ and ‘Lifebuoy Soap’.[6]
Brands
Food and drinks
- Lipton (tea)
- Wall's ice cream
- Pearl Dust (tea)
- Knorr soup, noodles & meal mixes
- Cornetto ice cream
- Magnum ice cream
- Brooke Bond (tea)
- Fruttare
- Wall's Kid's Range
Personal care
- Clear – Anti-dandruff shampoo
- Close Up – Toothpaste
- Glow & Lovely – (cosmetic products)[3]
- Lifebuoy (shampoo)
- Lifebuoy soap – Soap & handwash
- Lux – Soap, hand & bodywash
- Pond's – Talcs & beauty creams
- Rexona – Deodorants and Anti-perspirants
- Sunsilk – Shampoo
- Dove (soap)[3]
- Pepsodent (toothpaste)
- Toni & Guy
Home care
- Comfort – fabric softeners
- Rin – detergent[3]
- Surf Excel – detergent and gentle wash.[3]
- Domex
- Vim
Former brands
In 2003, Unilever announced the strategic decision to sell off the Dalda brand in both India and Pakistan.[7] In 2003, Bunge Limited acquired the Dalda brand from Hindustan Unilever Limited for reportedly under Rs 100 crore.[8] On 30 March 2004, Unilever Pakistan accepted an offer of Rs. 1.33 billion for the sale of its Dalda brand and related business of edible oils and fats to the newly incorporated company Dalda Foods (Pvt.) Limited.[9]
References
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- ↑ a b c d e Profile of Unilever Pakistan Business Recorder, Published 30 November 2011, Retrieved 13 June 2021
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External links
- Unilever Pakistan Limited Official website
- Unilever Official website (parent company)
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- Unilever companies
- Food manufacturers of Pakistan
- Pakistani subsidiaries of foreign companies
- Manufacturing companies based in Karachi
- 1980s initial public offerings
- Pakistani companies established in 1948
- Privately held companies of Pakistan
- Companies listed on the Pakistan Stock Exchange