Trade advertisement

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File:PETER CLARK INC. STAGE ELEVATOR AD 1924.jpg
1924 trade advertisement for an elevator company

A trade advertisement is an advertising undertaken by the manufacturer and directed toward the wholesaler or retailer.[1]

The United States Federal Trade Commission states that, "Under the law, claims in advertisements must be truthful, cannot be deceptive or unfair, and must be evidence-based."[2]

References

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