The Macintosh Way

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The Macintosh Way was the first book written by former Apple evangelist Guy Kawasaki. Subtitled "the art of guerrilla management", the book focused on technology marketing and management and includes many anecdotes culled from Kawasaki's experience during the early development of the Macintosh.[1][2][3][4][5]

Chapter listing

  1. First Blood
  2. Macintosh Days
  3. Environment
  4. Great Products
  5. Support
  6. Marketing
  7. User Groups
  8. Evangelism
  9. To Market, To Market
  10. The Printed Word
  11. Working with the Mothership
  12. How to Give Good Demo
  13. Presentation Manager
  14. Trade Show Mavenship
  15. How to Drive your (MS-DOS) Competitors Crazy
  16. The Macintosh Guide to Dating and Marriage
  17. Sayonara

References

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External links


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