The Counter
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The Counter is a high-end casual dining restaurant chain in the United States, Mexico, Ireland, Saudi Arabia, Ghana, and Japan offering custom-topped gourmet burgers with over a million possible burger and burgers-in-a-bowl combinations through a checklist-style menu.
History
The Counter was founded in Santa Monica, California, United States in 2003 by Jeff Weinstein.[1]
Recognition
The Counter was launched into the public eye when Gayle King mentioned it on The Oprah Winfrey Show on February 24, 2006,[2][3] It has also been listed as number 15 on Alan Richman's The 20 Hamburgers You Must Eat Before You Die in GQ Magazine.[4]
In the August 14, 2005 issue, Nation's Restaurant News named The Counter as one of "2008's Six Hottest Concepts." [5]
Locations
At 45 units, The Counter is a mostly full-service, build-your-own burger concept. As of 2016, the company was also growing a fast-casual sister concept called BUILT Custom Burgers, with six locations in the US, one in Canada, and one in Ghana.[6]Template:Update inline
See also
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References
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- ↑ The Counter concept moves into Greater D.C. Washington Business Journal (2007-06-22)
- ↑ The Oprah Winfrey Show, February 28, 2006
- ↑ The Oprah Winfrey Show, Episode 5942, Transcript
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