The Ant Farm
Template:Short description Script error: No such module "Unsubst". Script error: No such module "Infobox".Template:Template otherScript error: No such module "Check for conflicting parameters".Script error: No such module "Check for unknown parameters". Ant Farm is an entertainment marketing and advertising agency owned by DDB Worldwide and part of the Omnicom Group.
History
Founded in 1996 by Barbara Glazer and Michael Greenfeld, the agency became well known for its work on motion picture trailers and commercials.[1] It was sold to DDB in 2002, and Glazer and Greenfeld left in 2007.[2]
Ant Farm has multiple divisions: Theatrical, Games, Broadcast, Digital, Design, and Experiential. Ant Farm's theatrical arm is Industry Creative, which has created award-winning campaigns for the "Transformers" franchise and American Hustle.Script error: No such module "Unsubst".
On July 26, 2018, Ant Farm's parent company, Omnicom, announced that it would be closing Ant Farm due to a lack of profitability. The last day of operations is expected to be sometime in September 2018.[3]
Awards
In April 2014, the agency won seven Game Marketing Awards, including a Gold Award for "Best Showing at a Trade Event: E3 Experience" (Activision/Blizzard Entertainment).Script error: No such module "Unsubst". During 2013, Ant Farm won the Key Art Awards' "Grand Gold/Best of Show" in the Audio Visual/Teaser category for its campaign promoting, The Wolf of Wall Street.Script error: No such module "Unsubst". Ant Farm won a 2013 Silver Cannes Lions Award;Script error: No such module "Unsubst". was named the Game Marketing Awards "Agency of the Year" for 2013 and 2011 respectively.Script error: No such module "Unsubst". Ant Farm recently produced the trailer for Activision's "Call of Duty: Advanced Warfare".Script error: No such module "Unsubst". The trailer has received more than 18 million views since its release on May 2, 2014.Script error: No such module "Unsubst".
References
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- ↑ Jonathan Bing, "Big six hitching hopes to trailers.", Variety, July 9, 2003.
- ↑ Gail Schiller, "Ant Farm founders burrow out", The Hollywood Reporter, September 18, 2007.
- ↑ Script error: No such module "citation/CS1".
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External links
- Ant Farm website: http://www.antfarm.net
- Industry Creative website: *http://www.industrycreative.tv
- http://www.adweek.com/news/advertising-branding/ad-day-yes-thats-kevin-spacey-new-call-duty-commercial-157430
- http://www.hollywoodreporter.com/heat-vision/kevin-spacey-signs-new-call-700725
- http://www.hollywoodreporter.com/news/key-art-awards-universal-30sixty-650839
- http://www.hollywoodreporter.com/lists/call-duty-black-ops-249431
- http://www.hollywoodreporter.com/gallery/41st-hollywood-reporter-key-art-379919#11-scott-cookson-david-wilson
- http://www.hollywoodreporter.com/gallery/41st-hollywood-reporter-key-art-379919#14-joseph-hubbard-melissa-palazzo-rob-troy
- http://www.hollywoodreporter.com/news/key-art-awards-universal-30sixty-650839
- http://www.hollywoodreporter.com/news/wolf-wall-street-trailer-leonardo-569723