Talk:Forrester Research

References

This article appears to have been created by an undisclosed paid editor. The information in this article that was promotional in tone, and only used external links to a primary source have been removed. Looks better now. VViking_TalkEdits 15:31, 31 January 2025 (UTC)

Hello VViking, my name is Hannah and I work for Forrester research. I see that the changes my colleague made earlier this year, which were deemed too promotional, have been removed so I was wondering if the violation warning could be removed from the page? I apologise that the content added was too promotional.

I am working on suggested updates to our page and will share with you and the editors on here for review to ensure we don't violate the terms of conduct. As I have a conflict of interest, I won't make any changes myself. Please let me know if you have any questions. Hansegvich (talk) 08:51, 17 June 2025 (UTC)

Proposed Edits to Forrester Research Wikipedia page

• What I think should be changed (include citations):

File:George Colony in 2011.jpg

George Colony, CEO of Forrester Research

Forrester Research, Inc. is a global research and advisory firm, that serves technology, customer experience, digital, marketing, sales, and product clients in North America, Europe, and Asia Pacific. The firm is headquartered in Cambridge, MA with global offices in Amsterdam, London, New Delhi, New York, NY, Norwalk, CT, Paris, San Francisco, Singapore, Stockholm, and Sydney.

History

Forrester was founded in July 1983 by George Forrester Colony in Cambridge, MA. The company's first clients included Air Products and Chemicals and IBM. In November 1983, Forrester published its first research report, "The Professional Automation Report." In November 1996, Forrester announced its initial public offering of 2.3 million shares. In July 2002, the first Forrester Wave™ appeared in the report, “Grading Apps For Inventory And Order Visibility.” Forrester published its first Customer Experience Index in November 2007, followed by its first report on the Zero Trust security model in September 2010. In November 2015, Forrester released “The Operating Model For Customer Obsession.”

Forrester’s company acquisitions include Giga Information Group in March 2003, JupiterResearch in July 2008, Springboard Research in May 2011, and SiriusDecisions in January 2019. In May 2021, Forrester launched Forrester Decisions , a research product portfolio for technology, customer experience, digital, marketing, sales, and product clients.

In October 2023, Forrester launched its generative AI tool, Izola, named after Izola Forrester, grandmother of company founder and CEO George Colony.

Research Themes, Models, and Frameworks

For more than 40 years, Forrester has provided independent, fact-based research . Forrester’s research themes include Customer Obsession — putting customers at the center of an organization’s leadership, strategy, and operations to achieve growth. Forrester’s AI Advantage research shows companies how to use AI and address critical growth areas for the future. Forrester’s Future Of Work research finds that organizations can adapt to an evolving work landscape by adopting hybrid work practices and organizing around AI. The Green Market Revolution reflects how sustainability can transform societies and the global economy.

Forrester’s models and frameworks include the B2B Revenue Waterfall™ for marketing and sales teams to align around customer value. With Forrester's High-Performance IT model, technology leaders can determine the appropriate mix of IT capabilities required, based on the uniqueness of their organization, to achieve business outcomes. Forrester’s Zero Trust framework follows three principles: All entities are untrusted by default, least privilege access is enforced, and comprehensive security monitoring is implemented.

Forrester’s Evaluative research portfolio includes The Forrester Wave™ , a methodology to review technology vendors in a specific market and provide a guide for making purchasing decisions. Forrester’s Landscape Reports define market maturity, detail market dynamics and use cases, and provide a list of vendors or providers based on size, focus, and geography. The Forrester Customer Experience Index (CX Index™) is a benchmark study for brands to track their customer experience performance and make improvements. Forrester’s Brand Experience Index (BX Index) measures prospects’ and customers’ perceptions of a brand and how effectively companies leverage their brand to secure customers based on salience, fit, and trust. The Forrester Digital Experience Review (DXR™) evaluates the digital experiences that companies in an industry deliver to consumers.

Events

Forrester organizes B2B Summits, CX Summits, and Technology & Innovation Summits in North America, EMEA, and APAC, and Security & Risk Summit in North America.

Leadership

• George F. Colony, chairman of the board and CEO.

External links

• Why it should be changed:

Hello,

Per feedback from Wikipedia, I am providing the proposed edits above to improve the accuracy and completeness of the content for this page. Seeing as it has been a while since this page was last updated, my goal is to ensure this article reflects verifiable, up-to-date information and follows Wikipedia's neutral point of view guidelines. Key edits include updating the History section to reflect Forrester's key acquisitions and timeline initiatives over its 40 years of existence with citations; updating Forrester's research models and frameworks and including a link to its rigorous research methodology and commitment to publishing objective research: https://www.forrester.com/about-us/objectivity/; and removing or revising content that was outdated and/or lacked sourcing.

I've done my best to use only independent, reliable third-party sources and to avoid any promotional language. I welcome feedback and am open to suggestions from other editors. If any part of this page needs improvement per the proposed edits above, I am happy to collaborate to ensure the article remains in line with Wikipedia's standards. Thank you for your time and consideration.

Best, Ira Kantor

ForrResearch (talk) 16:54, 5 May 2025 (UTC) Template:Reftalk

Requesting removal of "undisclosed payments" messaging on page

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• What I think should be changed: Removing the message "This article may have been created or edited in return for undisclosed payments, a violation of Wikipedia's terms of use. It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view. (January 2025)"

• Why it should be changed: I am an employee of Forrester Research and I made edits to this article to correct outdated or inaccurate information and add reliably sourced, factual updates. I understand Wikipedia’s guidelines on conflict of interest and neutrality, and I did not intend to promote or advertise the company. All additions were based on publicly available, verifiable sources and written in a neutral tone. If any part of the updated edits provided seem promotional or unverifiable, I welcome feedback and am happy to work with editors to ensure the article meets Wikipedia’s standards. I’ve disclosed my affiliation here for full transparency. Thank you very much. Best, Ira Kantor

• References supporting the possible change (format using the "cite" button):

ForrResearch (talk) 16:05, 6 May 2025 (UTC) Template:Reftalk