Rykä
Template:Short description Script error: No such module "Infobox".Template:Template otherScript error: No such module "Check for conflicting parameters".Script error: No such module "Check for unknown parameters". Rykä is an athletic shoe brand for women.
History
Rykä was founded in 1987 by Sheri Poe, who wanted to design a better-fitting athletic shoe for women.[1][2] The company also produces athletic apparel for women.Script error: No such module "Unsubst".
Rykä merged with Global Sports in 1997.[3] Global Sports sold its branded division in 1999 to American Sporting Goods Corporation.[4] The company is now owned by Caleres Inc., who bought American Sporting Goods in 2011.[5][6]
Publicity
Poe is credited with introducing Princess Diana to her shoes, through her creation of the Ryka Rose Foundation, a nonprofit organization working to stop violence against women.Script error: No such module "Unsubst".
Since 2008, Kelly Ripa has been the spokeswoman for Rykä shoes.[7]
The Rykä brand is an example of foreign branding.Script error: No such module "Unsubst".
References
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- ↑ Script error: No such module "citation/CS1".
- ↑ Script error: No such module "citation/CS1".
- ↑ Newly-Minted Billionaire Is Spinning eBay Scraps Into Gold
- ↑ Global Sports, Inc. Announces Agreement to Sell Branded Division
- ↑ http://www.marketwatch.com/story/brown-shoe-company-announces-time-for-fourth-quarter-2011-earnings-call-2012-02-24 Script error: No such module "Unsubst".
- ↑ Brown Shoe Acquires American Sporting Goods Corporation
- ↑ Script error: No such module "citation/CS1".
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