Rocawear
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Rocawear (stylized Roc-A-Wear) is an American clothing brand founded in 1999 by Roc-A-Fella Records co-founders Damon Dash and Shawn "Jay-Z" Carter.[1] The brand has had annual sales of $700 million.[1]Script error: No such module "Unsubst". Rocawear expanded through licensing to sell affordable clothes for children and juniors; socks and sandals; leather, suede, and fur outerwear; handbags and belts; lounge wear; big and tall; headwear; jewelry; and sunglasses; as well as co-branded product with Pro-Keds, State Property, and Team Roc.
In late September 2005, Dash severed ties with Jay-Z and sold his stake in Rocawear for a reported $22.5 million USD, making Jay-Z the sole owner of the company.[2]
R&B singer Ciara signed to be the new face of Rocawear in 2007 for the 'I Will Not Lose' campaign. Chris Brown, Memphis rap collective Three 6 Mafia, radio personality Ebro Darden, Toccara and Rich Boy were amongst the other celebrities who were part of the campaign.Script error: No such module "Unsubst".
In March 2007, Jay-Z sold the rights to the Rocawear brand to Iconix Brand Group for $204 million. Jay-Z retained his stake in the company and continued to oversee the marketing, licensing, and product development.[1][3][4] In May 2018, the Securities and Exchange Commission (SEC) sought out Jay-Z's testimony in relation to possible security law violations made by Iconix.[5]
In March 2009, Rocawear launched its first social networking site, offering style news, music, fashion, and cultural connections.[6]
In August 2011, Jay-Z confirmed via Twitter that Rocawear had partnered with Pharrell Williams' clothing label, Billionaire Boys Club.[7]
In 2012, Rocawear was a €490 million clothing business.[8]
In November 2018, Jay-Z successfully halted a $204 million lawsuit between Roc Nation and Iconix over the lack of black arbitrators in the US.[9]
References
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External links
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- Jay-Z
- 1999 establishments in New York City
- Clothing brands of the United States
- Online clothing retailers of the United States
- Companies based in New York City
- Clothing companies established in 1999
- Retail companies established in 1999
- Hip-hop fashion
- Eyewear companies of the United States
- Eyewear brands of the United States