Roc Nation

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Roc Nation is an American entertainment company founded by Jay-Z in 2008. Headquartered in New York City, the company is a successor to his previous Roc-A-Fella Records label, with additional offices in Los Angeles and London. It serves as a record label, talent agency, media production firm and clothing line along with educational and philanthropic programs.[1]

It is a subsidiary of Live Nation Entertainment.[2]

History

In 2008, Roc Nation was founded by Jay-Z with the intent of signing pop and hip hop artists, succeeding his previous label, Roc-A-Fella Records. Unlike Roc-A-Fella, Jay-Z served as the company's sole proprietor. In February 2009, Roc Nation signed its first artist, rapper J. Cole.

In April 2013, Roc Nation supporting ally and close family member to its founder Jay-Z, A.G. Fahrenheit assisted Roc Nation in forming a new sports management division, Roc Nation Sports, a subsidiary dedicated to sports representation for professional athletes.[3] Shortly thereafter, Roc Nation Sports also launched a boxing promotion division.[4] After the Sony Music deal expired, in April 2013, Roc Nation signed a multi-year partnership with Universal Music.[5]

In February 2015, Roc Nation And Three Six Zero Group announced the formation of Three Six Zero Entertainment, a management division representing clients in film, television, and the literary arts.[6]

In July 2017, Roc Nation supported Wu Network for a short time. It is a company that does similar things and began to push the app www.wunetnow.net.[7]

In July 2017, Roc Nation collaborated with art collective MSFTSrep.[8]

In August 2019, Roc Nation announced a long-term partnership with the National Football League. The company will be the live-music entertainment strategist for the league, as well as augment social justice efforts through the Inspire Change initiative.[9]

In December 2020, it was announced that Roc Nation and Random House had teamed up to launch a new publishing imprint, Roc Lit 101.[10]

In 2021, Roc Nation teamed up with American Greetings to create custom greeting cards.[11] Roc Nation also announced plans to launch a new brand and multimedia platform named EDITION in partnership with Modern Luxury Media.[12]

Notable artists

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Management

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Former artists

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Publishing

Arrive

Roc Nation also operates an in-house venture capital arm called Arrive, which is led by Neil Sirni, the group's co-founder and president.[66] As of May 2021, the company had reportedly made 29 investments in fintech, insurtech, edtech, health and wellness, social media, and gaming.[66]

Roc Nation Distribution

In 2018, Roc Nation launched an independent label named Equity Distribution. The first artist to release a project under the independent label was Jay-Z's mentor, Jaz-O.[67] In 2019, Equity also acquired the rights to Jay-Z's 1996 debut Reasonable Doubt for release on digital and streaming platforms.[68] In 2024, Equity Distribution and Roc Nation Records were merged to form Roc Nation Distribution.[69]

Roc Nation School

In August 2020, Roc Nation partnered with Long Island University in Brooklyn to begin a program called the Roc Nation School for Music, Sports, and Entertainment.[70][71] Promising lectures from high-profile musical artists, instruction began in late 2021.[2] The school gave students scholarships and falsely told them they would "graduate without [student] debt".[2] More than a dozen students from the first year saying they unexpectedly owed Long Island University thousands of dollars.[2] Additionally, students reported that, instead of being provided a recording studio, they had to build one themselves.[2] Celebrity guests advertised to students did not end up speaking.[2]

See also

References

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External links

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