Richard Edelman

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Richard Winston Edelman (born June 1954) is an American businessman, and the president and chief executive officer of public relations company Edelman, a company founded by his father, since 1996.

Personal life

Edelman was born in June 1954,[1] to a Jewish family, the son of Ruth Ann (née Rozumoff) and Daniel Edelman, the founder of the public relations company, Edelman.[2][3][4] He was educated at Phillips Exeter Academy.[2][3]

On May 18, 1986, he married Rosalind Anne Walrath in a Jewish ceremony at the Harvard Club of New York City.[5] His wife is the daughter of the then-creative director of advertising agency JWT, and was a vice president at the investment bank Keefe, Bruyette & Woods when they wed.[3] He has three daughters,[6] Margot, Tory, and Amanda.[7] In 2008, he was diagnosed with prostate cancer, and had successful surgery.[8] In 2015, it was announced that Edelman and Walrath were getting divorced. In 2017, Edelman married Mexican public servant Claudia Romo González,[9] and the couple lives in Manhattan.[10] Claudia had two children, Joshua and Tamara, in her previous marriage.

His two siblings, John and Renee, are also executives at Edelman, making Edelman the largest private, family-run public relations firm in the world.[11] His daughters, Margot and Tory, both work for the firm.[12]

Career

Richard Edelman joined the Edelman firm in 1978 after receiving his MBA from Harvard, where he had also studied as an undergraduate.[2] He had intended to take a job in marketing at Playtex, but his father persuaded him to join the family business.[6] He was an executive at Edelman by 1981 and in 1983, was appointed president of Edelman's New York office.[13][14] He was appointed president of the company in 1985, and his father remained as chief executive officer . At that time, the company's income was only $14.2 million.[2] He pledged to keep the company independent at a time when many other PR companies were being bought by advertising agencies.[15] He later became the regional manager of Europe before being promoted to chief executive officer in September 1996, a post he still holds.[16]

Edelman is a regular attendee at the World Economic ForumTemplate:'s annual meeting in Davos, having been nine times by 2007.[17] In a January 2012 presentation, his main message was that, based on a survey by his company, the public do not trust governments and business executives anymore - they are the least trusted of any group.[18]

Social media

Edelman was one of the first PR practitioners to identify the importance of social media and create a specialist practice.[19] He coined the phrase circle of cross influence to describe how people are increasingly influenced by other people, the internet, new media and cable TV, rather than mainstream media.[20][21] He has written a blog since 2004, and is one of the first chief executive officers to do so.[22][23] In 2007 PRWeek described his blog as one of the better-known PR blogs, in part due to some of his posts being controversial.[17]

He has advised the Canadian tar sands industry how to counter negative PR from NGOs using social media.[24]

Appointments

Edelman is a member of the board of directors of the Ad Council and the Atlantic Council.[25] Edelman sits on the board of the Children's Aid Society, the International Business Leaders Forum, the Gettysburg National Battlefield Foundation and the National Committee on United States-China Relations. He is a member of the World Economic Forum, the Arthur Page Society, the PR Seminar and a director of the Jerusalem Foundation.[26][27] In 2009 Edelman was appointed executive jury chair of a new award recognizing the creative use of unpaid publicity, given at the Clio Awards.[28]

Awards

In September 2014 he was inducted into the Arthur W. Page Society Hall of Fame.[29]

In March 2019 he was named "Agency Pro of the Last 20 Year." by PRWeek.[30]

Views

Shortly after the mortgage lending crisis, Edelman said that financial institutions have a PR problem. He claimed that financial institutions rank lowest on the company's trust barometer, because they don't explain the how and why of their actions to the public.[31] Richard Edelman spends about an hour per day voicing his views on the company blog that he started to set an example for his clients.[32]

Edelman helped raise donations for the Vietnam Veterans Memorial.[33]

In 2022, Edelman was sanctioned by the Russian Government in retaliation for US sanctions in response to the Russian invasion of Ukraine.[34]

References.

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  28. ↑ Script error: No such module "citation/CS1".
  29. ↑ Script error: No such module "citation/CS1".
  30. ↑ Script error: No such module "citation/CS1".
  31. ↑ Alain Sherter, Bnet. "PR Man Richard Edelman Says Banks Have a Perception Problem. Wrong" October 13, 2009.
  32. ↑ Debbie Weil, Social Media Insights Blog. Q & A with CEO blogger Richard Edelman. October 2, 2007
  33. ↑ Script error: No such module "citation/CS1".
  34. ↑ Script error: No such module "citation/CS1".

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External links

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