Relax The Back

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Relax The Back is a chain of retail stores of back pain relief and wellness products with more than 70 locations in the United States.

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File:Relax the Back at Wayside Commons, Burlington MA.jpg
Relax the Back at Wayside Commons
in Burlington, Massachusetts
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History

The first Relax The Back store opened in Austin, Texas in 1984. In 1987, an entrepreneur named Virginia Rogers purchased the original store and packaged the business into a franchise format.[1] The first franchise was opened in San Antonio in 1989 by Coby Dietrick, a former professional basketball player with the San Antonio Spurs.[2] In 1996, having grown the chain to 59 stores, Rogers sold the company to a franchisee, Dairl Johnson, for $6 million.[1] Johnson continued to develop the company's independent franchising model.[3] Relax The Back corporate offices are currently located in Long Beach, California.

As early as 1998, US News noted that the four major back-related stores, Healthy Back Store, Better Back Store, Relax the Back, and JoAnne's Bed & Back Shops, had a combined business of $75 million.[4]

References

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