RVCA
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RVCA is a New York, New York–based clothing company owned by Authentic Brands Group.
Etymology
The logotype for RVCA portrays the letter A without a crossbar, resembling an uppercase lambda (Λ). The name resembles the Greek ρούχα (uppercase: ΡΟὙΧΑ; Script error: No such module "IPA".) which means 'clothes' in English. The RVCA logo is based on the two chevrons, the V & the A, representing the brand's ethos "The Balance of Opposites" as stated by RVCA founder PM Tenore.[1]
History
RVCA was founded in 1999 by Pat Tenore and Conan Hayes, a professional surfer from Hawaii.[2][3][4] Billabong purchased RVCA in July 2010,[5] and then Boardriders acquired Billabong in 2018, taking ownership of RVCA, Element, Von Zipper, and XCEL.[6]
On February 2, 2025, Liberated Brands, owner of RVCA retail stores in the US, filed for Chapter 11 bankruptcy protection, listing assets and liabilities between $100 million and $500 million. The company announced the closure of all remaining RVCA locations in the US, with liquidation sales beginning a week before the bankruptcy.[7]
Culture
RVCA was associated with skateboard, surf culture, Brazilian jiu jitsu (BJJ), and MMA. The company sponsored skateboard and surf team. They also sponsor prominent BJJ competitors and prominent MMA fighters. RVCA clothing is found in skateboard/surf shops and numerous other shops.
Because of its art focus, RVCA was also associated with the street graffiti subculture. RVCA was involved with various contemporary art galleries such as KNOWN Gallery.
RVCA Training Center
Because of its Brazilian Jiu Jitsu and MMA focus, RVCA founder Pat Tenore (who holds a black belt in Brazilian Jiu Jitsu) built a BJJ/MMA gym known as The RVCA Training Center. The training facility was located at RVCA HQ Costa Mesa, California and the Head Coach was Jason Parillo. The training center closed in September 2023.[8]
Affiliated people
MMA
- B.J. Penn
- Michael Bisping
- Cris Cyborg
- Rafael dos Anjos
- Rose Namajunas
- Tito Ortiz
- Luke Rockhold
- Vitor Belfort
- Marlon Vera
- Mackenzie Dern
- Gilbert Burns
- Jalin Turner
- Sean Strickland[9]
Brazilian Jiu Jitsu
- Lucas Leite
- Marcus Almeida
- Guilherme Mendes
- Rafael Mendes
- Keenan Cornelius
- Jackson Sousa dos Santos
- Kade Ruotolo
- Tye Ruotolo
- Patrick Chancey
Boxing
Notable sponsored artists and sportspeople
Among the artists sponsored by RVCA as part of the Artist Network Program (ANP) are Mark OBlow, Mark Mothersbaugh, Barry McGee, C. R. Stecyk, III, David Choe, Kelsey Brookes, KRK Ryden, Matt Gordon, Marlon Vera, and Tommy Guerrero.[10]
Past surf team members
Past skate team members
Past MMA fighters
- Mackenzie Dern
- Rose Namajunas
- Fedor Emelianenko
- Aaron Pico
- Luke Rockhold
- B.J. Penn
- Gilbert Burns
- Marlon Vera
E-Sports
Chefs
References
External links
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