Pirma
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Pirma is a Mexican sports equipment manufacturing company. It began in 1990 in Mexico and expanded in the Americas. The company commercialises men's and women's urban clothing and apparel (including jackets, t-shirts, and shorts), sports uniforms, athletic shoes, goalkeeper gloves, and footballs.
Company's products include a variety of sports such as football, basketball, boxing, running, and tennis. It also sells accessories such as bags, caps, and goalkeeper gloves.
Pirma has about 200 stores in Mexico, supplied by its two plants in León and San Francisco del Rincón both in the state of Guanajuato, with nearly 3,000 employees. Apart from Mexico, the firm operates in Brazil, Canada, Costa Rica, El Salvador, Panama, and the United States, exporting 10% of its products to those countries.[1]
History
The origins of the company can be traced back to 1987 when entrepreneur Rafael León started to produce shoe soles in San Francisco del Rincón (Guanajuato) through its own company, "Caribbean". Three years later it entered into production of athletic footwear. The company was known as "Pirma-Brasil" until 1999 when the word Brasil was suppressed due to registration of brands including countries names was not allowed.[2]
By 2013, Pirma concentrated 8% of sporting goods production in Mexico, positioning it as the 6th company in this sector.[3]
In 2018, Pirma signed a deal with Mexican multimedia company Grupo Televisa to provide clothing for all its staff during the 2018 FIFA World Cup held in Russia. The company supplied about 200 workers (including cameramen, photographers and hosts) of the "Televisa Deportes" division that travelled to Russia to cover the competition.[1]
Sponsorships
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Boxing
Boxers
- Template:Flagicon Jorge Arce
- Template:Flagicon Juan Manuel Marquéz
- Template:Flagicon Julio César Chávez Jr.
- Template:Flagicon Diego Mau
- Template:Flagicon Angel Figueroa
Football
Club teams
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- Template:Flagicon Luziânia
- Template:Flagicon Santa Maria
- Template:Flagicon Brasilia
- Template:Flagicon Bosque Formosa
- Template:Flagicon Club Sport Herediano
- Template:Flagicon Coatepeque
- Template:Flagicon Juticalpa FC
- Template:Flagicon Real Sociedad
- Template:Flagicon Cruz Azul
- Template:Flagicon Mazatlán
- Template:Flagicon Necaxa
- Template:Flagicon Puebla
- Template:Flagicon Jaiba Brava
Players
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- Template:Flagicon Andres Rios
- Template:Flagicon Damian Alvarez
- Template:Flagicon Daniel Ludueña
- Template:Flagicon Mauro Formica
- Template:Flagicon Rico
- Template:Flagicon Peter Byers
- Template:Flagicon Lucas Silva
- Template:Flagicon Wilson Tiago
- Template:Flagicon David Testo
- Template:Flagicon Joe Di Buono
- Template:Flagicon Simon Gatti
- Template:Flagicon Stephen deRoux
- Template:Flagicon Jorge Kalu Gastelum
- Template:Flagicon Flavio Santos
- Template:Flagicon Vicente Matias Vuoso
- Template:Flagicon Edwin Hernández
- Template:Flagicon Ignacio González
- Template:Flagicon Martín Bravo
- Template:Flagicon Christian Valdez
- Template:Flagicon Adrian Cortes
- Template:Flagicon Severo Meza
- Template:Flagicon Maribel Domínguez
- Template:Flagicon Carlos Esquivel
- Template:Flagicon Jorge Iván Estrada
- Template:Flagicon Fernando Espinosa
- Template:Flagicon Juan Carlos Medina
- Template:Flagicon Rodolfo Salinas
- Template:Flagicon Joel Huiqui
- Template:Flagicon Gil Burón
- Template:Flagicon Carlos Felipe Rodriguez
- Template:Flagicon Miguel Sabah
- Template:Flagicon Leobardo Lopez
- Template:Flagicon Mauricio Castañeda
- Template:Flagicon Osmar Mares
- Template:Flagicon Carlos Ochoa
- Template:Flagicon Luis Esqueda
- Template:Flagicon Mario de Luna
- Template:Flagicon Alexandro Alvarez
- Template:Flagicon Fausto Pinto
- Template:Flagicon Oscar Fernandez
- Template:Flagicon Oscar Vera
References
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- ↑ a b PIRMA, LA EMPRESA MEXICANA QUE GOLEA EN EL MUNDIAL DE RUSIA 2018 by Mara Echeverría on Laiyka.com, 4 Jul 2018
- ↑ Historia de la empresa on Pirma13 website
- ↑ PORTAFOLIO DE MARCAS: ¿QUÉ HAY DETRÁS DE PIRMA? by Fernando Galvan on Merca20, 13 Mar 2018
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External links
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Template:Sports equipment brands Template:Running shoe brands