Perodua

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File:Perodua convoy at the 2011 Hari Malaysia celebrations at Dataran Merdeka, Kuala Lumpur.jpg
The Perodua Myvi was the best-selling car in Malaysia for eight consecutive years, between 2006 and 2014.

Script error: No such module "Lang".[1] (Template:Lit), usually abbreviated to Perodua (Script error: No such module "IPA".), is Malaysia's largest car manufacturer, followed by Proton Holdings.

Background and history

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Perodua was established in 1993 and launched its first 5-door hatchback, the Perodua Kancil, in August 1994.[2] Initially, the company mainly produced minicars and superminis and did not have models in the same market segments as Proton. Its targeted market segments later began to overlap with Proton's—especially in the super-compact segment, where the Perodua Myvi has competed with the likes of the Proton Savvy and the Proton Iriz.

Perodua does not design or engineer its main components, such as engines and transmissions, in-house; its cars have historically used Daihatsu component designs. Daihatsu held a 20% stake in Perodua at the company's launch, increasing it to 25% in 2001 and then to 35%.[2] In 2004, Perodua began assembling the Toyota Avanza at its plant in Rawang, for sale in Malaysia.Script error: No such module "Unsubst".

The company's shareholders include UMW Holdings (38%), Daihatsu Motor Co. (20%), Daihatsu (Malaysia) (5%), MBM Resources (20%), PNB Equity Resource Corporation (10%), Mitsui & Co. (4.2%), and Mitsui & Co. (Asia Pacific) (2.8%).[3][4]

Sales

Domestic

Perodua sold more than 207,100 vehicles in 2016, which was its highest yearly sales record to date, and achieved a highest-ever domestic market share of 35.7%.[5] This has climbed since, and in 2024, the company sold 358,000 cars in the ASEAN markets combined, surpassing Honda's sales figures to become the second largest car manufacturer in the region.[6]

International

In the United Kingdom, Perodua's cars were sold by some Proton dealers, who wished to attract customers seeking a smaller and cheaper alternative to the Proton range.Script error: No such module "Unsubst". Sales numbers in the UK were small, however, and in 2008, Perodua sold only 624 cars (down from 914 in 2002). Sales were up slightly in 2009 (to 650) and then to 761 in 2010,[7] mainly due to the new Perodua Myvi selling comparatively well.[8] The company has withdrawn from the British, Nepalese, and Maltese markets but still provides spare parts to existing customers there.[9]

As of 2025, Perodua cars are exported to Singapore, Brunei, Mauritius, Fiji, Sri Lanka, and Seychelles.[9] Since 2007, the company also exports the Myvi to Indonesia as the Daihatsu Sirion; this made up 55 percent of Perodua's exports in 2020.[10]

In 2021, the company began exploring the idea of exporting used Perodua cars overseas.[11] As of 2024, the company was exporting used cars to a few countries, including Fiji.[12] At the same time, exports of used cars to Sri Lanka were halted.[12]

Models

Current

Model Introduction Current model Vehicle description
Introduction (model code) Update/facelift
File:2021 Perodua Myvi 1.5 AV (Malaysia) front view.png Myvi 2005 2017 (M800) 2021 B-segment hatchback. Exported to Indonesia as the Daihatsu Sirion.
File:2022 Perodua Alza AV GearUp (Malaysia) front view 02.png Alza 2009 2022 (W150) – B-segment MPV based on the Daihatsu Xenia
File:2023 Perodua Axia G (Malaysia) front view 02.png Axia 2014 2023 (A300) – A-segment hatchback based on the Daihatsu Ayla and the successor to the Perodua Viva
File:2020 Perodua Bezza (front).png Bezza 2016 2016 (B300) 2020 A-segment sedan, based on the Perodua Axia
File:Perodua Aruz AV in Penang, Malaysia (1).jpg Aruz 2019 2019 (F850) – B-segment three-row, rear-wheel-drive crossover SUV based on the Daihatsu Terios
File:2021 Perodua Ativa H (Malaysia) front view 04.jpg Ativa 2021 2021 (A270) – A-segment crossover SUV based on the Daihatsu Rocky
File:Perodua QV-E.jpg QV-E 2025 2025 – B-segment battery-electric crossover SUV
Traz 2025 2025 (AC200) – B-segment crossover SUV based on the Toyota Yaris Cross.

Past

Model Introduction Discontinued Vehicle description
File:Perodua Kancil (first generation, third facelift) (front), Seri Kembangan.jpg Kancil 1994 2009 A-segment hatchback based on the Daihatsu Mira L200
File:Perodua Rusa (first generation, second facelift) (front), Serdang.jpg Rusa 1996 2007 Microvan based on the Daihatsu Zebra
File:Perodua Kembara Polis.JPG Kembara 1998 2007 A-segment SUV based on the Daihatsu Terios J100
File:2003 Perodua Kenari EZ Automatic 1.0 Front.jpg Kenari 2000 2009 A-segment hatchback based on the Daihatsu Move L900
File:2005 Perodua Kelisa EX 1.0 Front.jpg Kelisa 2001 2007 A-segment hatchback based on the Daihatsu Mira L700
File:Perodua Viva (cropped).jpg Viva 2007 2014 A-segment hatchback based on the Daihatsu Mira L250
File:2008 Perodua Nautica 4WD 5-door SUV (01) (33315928490).jpg Nautica 2008 2009 A-segment SUV based on the Toyota Rush

Slogans

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  • "Kehebatan Yang Pasti" ("assured excellence")Script error: No such module "Check for unknown parameters". (1997–2008)
  • "Happy Motoring" (2000–2008)
  • "Building Cars, People First" (2008–present)
  • "Kepuasan Pelanggan Sepenuhnya" ("complete customer satisfaction")Script error: No such module "Check for unknown parameters". (2021–present)

Anniversary

  • 10 Years of Excellence (Perodua's 10th-anniversary slogan, 2003)
  • 20 Years of Driving Value and Beyond (Perodua's 20th-anniversary slogan, 2013)

Brand identity

Logo history

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Perodua organised a competition in 1997 to find a new corporate logo, to be launched together with their upcoming model, tentatively known as the X555. The competition was won by Johnson Ng Weng Kuan, an architecture student from Universiti Teknologi Malaysia. Perodua officially unveiled the new corporate logo on 24 August 1998, when they launched Malaysia's first sport utility vehicle, the Perodua Kembara.

The new logo maintains the 'P' and '2' and the colours of the old, squarish logo, but has been stylised further to become elliptical.

Awards and accolades

  • People's Choice, Automotive Category (Bronze) – Putra Brands Awards 2010[13]
  • People's Choice, Automotive Category (Silver) – Putra Brands Awards 2012, 2015 & 2016[13]
  • Most Favorite Brand Automotive Sedan/Compact Cars – The BrandLaureate Bestbrands Award 2016—2017[14]
  • People's Choice, Automotive Category (Gold) – Putra Brands Awards 2017 & 2018[13]

References

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External links

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