Paul Stuart

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Paul Stuart is a men's luxury clothing brand founded in 1938 in New York City and owned by Mitsui since 2012. The company has four standalone boutiques in the US and one in Japan. Sanyo Shokai has been its sole distributor in Japan since 1991.

Paul Stuart's style has been described as a blend of “Savile Row, Connecticut living and the concrete canyons of New York.”[1] The Paul Stuart logo is a drawing of fictional character Dink Stover sitting on the Yale fence.

History

File:Paul Stuart Michigan Ave January 2025.jpg
Paul Stuart Chicago store Michigan Avenue entrance

Harry Ostrove started Broadstreet's men's clothing stores in New York City in 1915, and Ralph Ostrove worked for his father. Ralph Ostrove struck out on his own in 1938 to start Paul Stuart, so named for his son, Paul Stuart Ostrove.[2] The flagship store opened on March 7, 1938 and has continued at the same location at the intersection of 45th Street and Madison Avenue.

The company was helmed by the legendary merchant and CEO Clifford Grodd from 1958 until his death in 2010.[3] Paul Stuart Ostrove, the brand's namesake and executive vice president, had died on November 21, 2004.[4]

In fall 2007, Paul Stuart launched its Phineas Cole range, which is luxury clothing with a slimmer silhouette designed to appeal to a younger, less conservative clientele.[5]

The retailer remained a privately-held family business until December 2012, when it was sold to its long-time Japanese partners, Mitsui.[6]

File:Peter Cincotti 2.jpg
Peter Cincotti wore Paul Stuart for his Café Carlyle residency in 2024 and 2025

Paulette Garafalo, formerly of Brooks Brothers and Hickey Freeman, became CEO of Paul Stuart on June 14, 2016, marking the first time someone unrelated to the Ostrove family led the company.[7][8]

The company offers bespoke tailoring by Oxxford Clothes. In 2019, the company began offering a made-to-measure service branded as customLAB,[9] including luxury MTM jeans service.[10] In 2019, the company celebrated the redesign and launch of its omnichannel e-commerce website with home delivery via vintage Packard automobile.[11]

On July 1, 2022, Paulette Garafalo stepped away from day-to-day operations and assumed a new role as Executive Chairman.[12] Trevor Shimpfky was announced as president and CEO,[13] and oversaw the addition of new stores, the ceasing of womenswear production, and efforts to attract a younger clientele. Prior to joining Paul Stuart, he served as vice president of wholesale for North America at Ermenegildo Zegna for 16 years.[14] The creative director is Ralph Auriemma,[15] who was originally hired away from Ralph Lauren Purple Label in 2007 to develop the youthful Phineas Cole sub-brand.[16]

In 2024 and 2025, Paul Stuart dressed jazz singer Peter Cincotti for his Café Carlyle residency,[17] and sold a limited-edition vinyl album recorded live.[18]

Retail locations

File:Paul Stuart fall winter 2024 mannequins.jpg
Two mannequins dressed in Paul Stuart fall/winter 2024 garments
File:FallWinter2024.jpg
Fall/Winter 2024 garments displayed at Paul Stuart Michigan Avenue

Paul Stuart has standalone shops in New York City, Chicago, Washington DC, Southampton, New York, and Tokyo.

Since 1938, the original New York City flagship store has been located at the corner of Madison Avenue and 45th Street.

In the fall of 2008, Paul Stuart relocated its Chicago store from the John Hancock Center on Michigan Avenue to Oak Street.[19] In the spring of 2011, Paul Stuart opened a second Chicago location in The Loop, at the corner of LaSalle Street and Adams Street in the historic Continental and Commercial National Bank building designed by Daniel Burnham, currently anchored by JW Marriott Hotels. Both Chicago stores were broken into and looted during the George Floyd protests in Chicago, and the Loop store in the JW Marriott was permanently closed. In 2024 the Oak Street store was relocated to a 5,250 sq ft space spanning two floors at 822 North Michigan Avenue in front of Chicago Water Tower, and opposite its original Hancock Tower location from decades prior.[20][21][22][23]

The store in Washington, D.C. opened in spring 2015 in CityCenterDC.[24]

Paul Stuart shoes and boots are sold at Bloomingdales and Saks Fifth Avenue.[25][26]

On 1 September 2020, Paul Stuart opened a 846 ft2 popup store in New York City at 505 Broome Street which focused on the brand's CustomLab entry-level made-to-measure tailored clothing.[27]

On July 1, 2020 the brand opened a shop in Southampton.[28]

The Tokyo flagship store is located in Kita-Aoyama near Gaiemmae Station;[29] it was previously located in Jingūmae on Omotesandō.

Paul Stuart is sold nationwide at Japanese department stores including Daimaru, Keiō, Keisei, Isetan, Matsuya, Matsuzakaya, Mitsukoshi, Seibu, Sōgo, Takashimaya, Tōbu, Tōkyū, and others.

Clientele

File:Stover at Yale book cover image.jpg
The protagonist of Stover at Yale by Owen Johnson is the inspiration behind the “man on the fence” logo of Paul Stuart

Ralph Lauren,[30] Fred Astaire, Mel Brooks, Cary Grant, Paul Newman, Frank Sinatra,[1] Michael Bloomberg, Miles Davis, Art Blakey, Ron Carter, and Billy Taylor have been customers of the brand.[31][1]

Paul Stuart's style has been described as a blend of “Savile Row, Connecticut living and the concrete canyons of New York.”[1] In its early years, Paul Stuart was known as "the poor man's Brooks Brothers"; later its prices rose, and for many years it has been more expensive than Brooks Brothers.[32]

In popular culture

Paul Stuart dressed Cary Grant in Hitchcock's North by Northwest.[31] The brand has been worn in Succession.[33]

See also

References

  1. a b c d Clifford Grodd, the Driving Force at Paul Stuart, Dies at 86 New York Times, WILLIAM GRIMES, MAY 26, 2010
  2. Ralph Ostrove Is Dead; Clothing Store Founder New York Times, September 3, 1981, Section B, Page 16
  3. Clifford Grodd, the Driving Force at Paul Stuart, Dies at 86 William Grimes, New York Times, May 26, 2010
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  5. Paul Stuart Tries To Unstuff The Shirts: To update its conservative image, the clothier is introducing a bolder, cheekier line, Business Week, October 8, 2007.
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  7. Paulette Garafalo to Become CEO of Paul Stuart Women's Wear Daily, Jean E. Palmieri, June 7, 2016
  8. Paul Stuart CEO Paulette Garafalo Talks Changing Times At The Storied Retailer KAREN ALBERG GROSSMAN, mr magazine, January 11, 2018
  9. Paul Stuart's Made-to-Measure Suit is a Must-Buy Philadelphia Style, Julie D’Alessandro, September 26, 2019
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  11. Paul Stuart to Use Vintage Packard for Home Deliveries Women's Wear Daily, Jean E. Palmieri, November 5, 2019
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  14. About us
  15. Designer Ralph Auriemma: “I would use my platform to end hatred and bigotry in our world. I admire people who use their platform to try to eradicate racism” Thrive Global, September 26, 2019
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  17. Paul Stuart to Dress Jazz Singer Peter Cincotti for Café Carlyle Residency WWD, JEAN E. PALMIERI, December 10, 2024
  18. Peter Cincotti Live at the Cafe Carlyle paulstuart.com
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  20. Paul Stuart to Relocate Chicago Store to Michigan Avenue Women's Wear Daily, JEAN E. PALMIERI, 23 October 2023
  21. Paul Stuart Returns to Michigan Avenue Business Wire, 21 February 2024
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  25. Bloomingdales
  26. Saks Fifth Avenue
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  29. Store locator
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  31. a b PAUL STUART: NEW YORK'S NEW DANDY The Rake, CHRIS COTONOU, October 2019
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  33. Let’s Talk About the Yacht Clothes on “Succession” The New Yorker, Rachel Syme, October 14, 2019

External links

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