Novi Sad Brewery
Script error: No such module "Unsubst".Template:Short description Template:Infobox Brewery Novi Sad Brewery (Template:Lang-sr-Latn; full legal name: Pivara MB d.o.o. za proizvodnju piva Novi Sad) is a brewery in Serbia owned by Heineken Srbija. It started production in 2003 and is the youngest brewery operating in the country.
History
The brewery was founded as MB Brewery (Template:Lang-sr-Latn). Through an aggressive marketing campaign that featured a "Svetsko, a naše" ("Global, but ours") slogan and a series of public personalities such as Lazar Ristovski, Ceca Ražnatović, and Pierluigi Collina,[1] it quickly established its MB pivo brand.
At the time when Rodić Company decided to sell the brewery it held 7% of Serbian beer market with annual production of 1.5 million hectolitres, placing it fourth - behind Apatin Brewery, Carlsberg Srbija, and Efes Srbija.
In 2007, Dutch beer producer Heineken International announced its purchase of Brewery MB. The amount of the transaction was not disclosed.[2] The takeover was finalized on 19 February 2008 at which time it was also announced that the company is changing its name to Brauerei MB.[3]
In 2008, Heineken's Braurei MB (Novi Sad Brewery) merged with Efes Srbija (Zaječar and Pančevo breweries) to establish a new entity - Ujedinjene srpske pivare (United Breweries of Serbia), later renamed Heineken Srbija.
Brands
Brands produced in Novi Sad Brewery are: Laško, Krušovice, Zaječarsko low-pasteurized, Pils Plus, MB, Master, Heineken and Amstel beer.
References
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- ↑ Script error: No such module "citation/CS1".
- ↑ Hajneken kupio MB pivaru, B92, Dec. 7, 2007
- ↑ Hajneken zvanično preuzeo MB pivaru, B92, Feb. 19, 2008
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- Heineken brands
- Breweries of Serbia
- Beer brands of Serbia
- Serbian brands
- Food and drink companies established in 2003
- Food and drink companies disestablished in 2008
- Defunct companies of Serbia
- Companies based in Novi Sad
- 2003 establishments in Serbia
- 2008 disestablishments in Serbia