Naming firm
A naming firm is a type of marketing service that specializes in the linguistic art and science of product and company onomastics.[1][2][3]
Naming firms develop brand names and product names that are typically categorized as evocative, descriptive, invented or experiential.[4] They often suggest taglines or positioning statements, and might also consult on logo design and corporate identity.[5] Some agencies also include market research and consumer focus group testing.[6][7][8]
Most naming professionals provide trademark services as part of their process, vetting names through a global trademark screening.[9] Legal counsel is generally secured for trademark registration and application activities.[2][10]
References
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