MuscleTech
Template:Short description Template:Infobox Brand MuscleTech is a brand of dietary supplements, marketed by Iovate Health Sciences Inc., which includes Hydroxycut. It was owned by Canadian company Kerr Holdings which was acquired by the Xiwang Foodstuffs Company, a Chinese company, for $584 million in 2016.[1]
History
In 1998, MuscleTech launched Cell-Tech, a creatine-carbohydrate-alpha lipoic acid supplement.[2]
In December 2015, a settlement was reached that applies to protein shakes and beverages that include MuscleTech.[3]
In June 2016, MuscleTech's parent Iovate was sued by rival Hi-Tech Pharmaceuticals over Racketeer Influenced and Corrupt Organizations and protein spiking allegations.[4]
In September 2018, Muscletech is partnering up to Rob Gronkowski to create a high-protein candy bar.[5][6] In October 2018, MuscleTech partnered with Homes For Our Troops.[7]
In April 2019, MuscleTech had partnered up with Tough Mudder.[8] In July 2019, MuscleTech launched the Prime Series, a private label sports nutrition line exclusive to Amazon.[9] In September 2019, MuscleTech was sued by a consumer claiming that a MuscleTech dietary supplement (Platinum 100% BCAA 8:1:1) decreased muscle protein synthesis.[10]
In May 2020, a MuscleTech product made in the U.S. was linked to a death in Spain.[11]
MuscleTech's brand ambassadors include actor Henry Cavill,[12] U.S. marathoner Ryan Hall,[13] swimsuit model Camille Kostek,[14] and figure skater Gracie Gold.[15]
In April 2021, MuscleTech is announced the addition of a new general manager.[16] MuscleTech, through its parent company Iovate Health Sciences, is a partner of the Metabolism & Sports Science Lab at the University of Toronto.[17]
In February 2022, MuscleTech announced they are looking for their next Brand Superstar.[18] In April 2022, a lawsuit was filed alleging containers of MuscleTech powder supplements were sold half empty.[19]
In April 2024, Muscletech and Trust Group came to an agreement for Trust Group to manufacture and market MuscleTech products in the Brazilian market.[20]
References
External links
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