McGarryBowen
Template:Short description Script error: No such module "Infobox".Template:Template otherTemplate:Main otherScript error: No such module "Check for clobbered parameters".Script error: No such module "Check for unknown parameters". mcgarrybowen is an advertising agency founded in 2002 by John McGarry, former president of Young & Rubicam, Stewart Owen, former chief strategic officer of Young & Rubicam, and Gordon Bowen, a former executive creative director at Ogilvy & Mather and Young & Rubicam and who together until 2008 held roughly 90% of the company. mcgarrybowen was acquired for an undisclosed amount by Dentsu in 2008.[1] It currently has offices in New York, Chicago, San Francisco, London, Paris, Amsterdam, Mexico City, Bangalore, Shanghai, Hong Kong, and Düsseldorf.
mcgarrybowen's clients include Maserati,[2] Staples,[3] Intel, American Express, Marriott International, Chevron, Crayola, Kraft Foods, Disney, JCPenney, Brand USA, and Clorox Specialty Brands. Until 2008 it was ranked as the largest independent advertising agency in New York and 11th in the U.S., as ranked by AdAge 2005.[4] Following both agencies' acquisition by Dentsu in 2008,[5] mcgarrybowen became a sibling agency to 360i.[6] mcgarrybowen was named as AdAgeTemplate:'s Agency of the Year in 2009,[7] and 2011,[8] as well as the No. 2 agency on AdAgeTemplate:'s Agency A List for 2010.[9]
mcgarrybowen opened their first international office in London in April 2012, following a merger with sister agency Dentsu London,[10] and almost immediately won the £25 million European launch campaign for Honda's fourth-generation CR-V.[11]
Principals
Template:As of, the principals are:
- Gordon Bowen, Founder and Global Chairman
- Jon Dupuis, Global President
- Ida Rezvani, President, NYC
- Ryan Lindholm, President, San Francisco
- Laurel Stack Flatt, President, Chicago
References
- Advertising Age - http://adage.com/article/special-report-agency-alist-2017/mcgarrybowen-2017-comeback-agency-year/307607/
- Advertising Age - http://adage.com/article/agency-news/american-express-hires-mcgarrybowen-explain-offerings/309335/
- Advertising Age - http://adage.com/article/cmo-strategy/brita-filter-negativity-twitter/308581/
- Adweek - http://www.adweek.com/brand-marketing/tom-brady-epically-brushes-his-teeth-intels-super-bowl-ad-promoting-replay-technology-175492/
External links
- Official web site
- Forbes: "The Men in the Gray Flannel Suits"
- "New kids on the block Chicago Sun-Times "
- ↑ Script error: No such module "citation/CS1".
- ↑ Script error: No such module "citation/CS1".
- ↑ Script error: No such module "citation/CS1".
- ↑ Script error: No such module "citation/CS1".
- ↑ Script error: No such module "citation/CS1".
- ↑ Script error: No such module "citation/CS1".
- ↑ Script error: No such module "citation/CS1".
- ↑ Script error: No such module "citation/CS1".
- ↑ Script error: No such module "citation/CS1".
- ↑ Script error: No such module "citation/CS1".
- ↑ Script error: No such module "citation/CS1".