Matusalem & Co.
Template:Short description Script error: No such module "Infobox".Template:Template otherScript error: No such module "Check for conflicting parameters".Script error: No such module "Check for unknown parameters".
Matusalem & Company is a manufacturer of premium Caribbean rum. Founded in Santiago de Cuba, it is now produced in the Dominican Republic.
History
Matusalem & Company was founded by brothers Benjamin and Eduardo Camp, who left Spain and settled in Santiago de Cuba in 1872 for the purpose of establishing a rum distillery.,[1]Template:Rp[2] The Camp brothers brought with them their knowledge and expertise in the solera system of blending and distillation used in making Spanish cognac and sherry.[1]Template:Rp
During the 1950s, the brand was one of the top premium rums in Cuba, competing with Bacardi and Havana Club.[1]Template:Rp having 50% market share.
Following the Cuban revolution 1959, the family-owned Matusalem brand went into exile, and was established in the United States. The Cuban government continued to make rum in the former Matusalem factory in Santiago de Cuba.[3]
Three branches of the family began feuding in 1981, resulting in court cases that extended into the mid-90s. These ended in 1995 when Dr. Claudio Alvarez Salazar, the great-grandson of the founder, gained control of the Matusalem trademark in an out-of-court settlement.Script error: No such module "Unsubst".
In 2002, Matusalem and Company was relaunched, with branding focused on its Cuban roots, and targeting the high-end market in the United States.[4]Template:Rp The rum is produced in the Dominican Republic, but was not formally made available in that country until 2015.[5]
The company has engaged in litigation over its use of phrases like "The Spirit of Cuba" in Italy.[6][7]
Name
The name "Matusalem" is Spanish for Methuselah, the Old Testament patriarch said to have lived for 969 years. It was chosen as a reference to the aging process used in producing the brand,[1]Template:Rp and popularized with the phrase "más viejo que Matusalén" (older than Methuselah).[4]Template:Rp
Current Portfolio
Seven different products are currently manufactured by Matusalem and Company:
- Matusalem Gran Reserva 15
- Matusalem Gran Reserva 18
- Matusalem Gran Reserva 23
- Matusalem Clasico 10
- Matusalem Platino
- Matusalem Solera 7
- Matusalem Extra Añejo
References
<templatestyles src="Reflist/styles.css" />
- ↑ a b c d Script error: No such module "citation/CS1".
- ↑ Script error: No such module "citation/CS1".
- ↑ Script error: No such module "citation/CS1".
- ↑ a b Script error: No such module "citation/CS1".
- ↑ Script error: No such module "citation/CS1".
- ↑ Script error: No such module "citation/CS1".
- ↑ Script error: No such module "citation/CS1".
Script error: No such module "Check for unknown parameters".