Lollywood

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Lollywood is Pakistan's film industry, which has served as the base for both Urdu- and Punjabi-language film production.[1][2][3][4][5][6][7][8][9][10]

Lahore has been the center of Pakistani cinema since independence in 1947.[11][12] However, with the Urdu film hub largely shifting to Karachi[13][1] by 2007, the film industry in Lahore became synonymous with the Pakistani Punjabi film Industry.Script error: No such module "Unsubst".[14][15]

According to several media sources, the word "Lollywood" is a portmanteau of "Lahore" and "Hollywood", coined in 1989 by Glamour magazine gossip columnist Saleem Nasir, and is usually used comparatively with respect to other film industries in South Asian cinema.

Etymology

"Lollywood" is a portmanteau derived from Lahore and "Hollywood", a shorthand reference for the American film industry, Hollywood.

History

Prior to the 1947 partition of India into the Republic of India and Pakistan, the Lahore film industry was initially part of the British Raj-era cinema of India. The Bombay cinema industry (now known as Hindi cinema or "Bollywood" in modern India) was closely linked to the Lahore film industry, as both produced films in the Hindustani language, also known as Hindi-Urdu, the lingua franca of northern and central British India.[16]

Films

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Casts and crews

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See also

References

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Bibliography

  • South Asian Media Cultures: Audiences, Representations, Contexts. United Kingdom, Anthem Press, 2011.

External links

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