List of Coca-Cola slogans
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Template:Short description The Coca-Cola Company has used various advertising slogans to market Coca-Cola since its inception in 1886.[1][2][3] The company uses a combination of international advertising campaigns and national or regional campaigns. Following is a list of some of its slogans.Template:Horizontal TOC
United States (also internationally)
Slogans used by Coca-Cola in its home country the United States may also be used in other countries.
- 1886 – Drink Coca-Cola[4][1]
- 1886 – Delicious and Refreshing[5]
- 1905 – Coca-Cola revives and sustains.[2]
- 1906 – The Great National Temperance Beverage.[2][1]
- 1908 – Good til the last drop.[2][6]
- 1910 – Whenever you see an Arrow think of Coca-Cola[7][6]
- 1917 – Three million a day.[6][8]
- 1922 – Thirst knows no season.[2][1]
- 1923 – Enjoy thirst.[1][6]
- 1924 – Refresh yourself.[1][6]
- 1925 – Six million a day.[4][6]
- 1926 – It had to be good to get where it is.[9]
- 1927 – Pure as Sunlight.[1]
- 1927 – Around the corner from anywhere.[8]
- 1928 – Coca-Cola ... pure drink of natural flavors.[8]
- 1929 – The pause that refreshes.[4][10]
- 1932 – Ice-cold sunshine.[1][6]
- 1937 – America's Favorite Moment[8]
- 1938 – The best friend thirst ever had.[6][8]
- 1938 – Thirst asks nothing more.[8]
- 1939 – Coca-Cola goes along.[8]
- 1939 – Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola[1][8]
- 1941 – Coca Cola is Coke[8][6]
- 1942 – The only thing like Coca-Cola is Coca-Cola itself.[1][8]
- 1944 – How about a Coke?[8]
- 1945 – Passport to refreshment.[6][8]
- 1947 – Coke knows no season.[8]
- 1948 – Where There's Coke There's Hospitality.[6]
- 1949 – Along the Highway to Anywhere.[8]
- 1952 – What you want is a Coke.[6][8]
- 1954 – For people on the go.[6][8]
- 1956 – Coca-Cola...makes good things taste better.[6][8]
- 1957 – Sign of good taste.[4][6]
- 1958 – The cold, crisp taste of Coke.[6][8]
- 1958 – Coca-Cola refreshes you best.[8]
- 1959 – Be Really Refreshed, with a related jingle performed by The McGuire Sisters[11][12]
- 1963 – Things go better with Coke, with a related jingle performed by the The Limeliters.[2][6]
- 1969 – It's the Real Thing.[13][2][1][14]
- 1971 – "I'd Like to Buy the World a Coke", with a related song by The New Seekers[4][2][1][15]
- 1975 – Look up, America.[16]
- 1976 – Coke adds life.[8]
- 1979 – Have a Coke and a smile,[6] see the related commercial "Hey Kid, Catch!"
- 1980 – Coke is it![17][18]
- 1985 – America's real choice[6][17]
- 1985 – We've Got a Taste for You[17][16][1]
- 1986 – Red, White & You, for Coca-Cola Classic[16][1]
- 1986 – Catch the Wave, for New Coke[17][16]
- 1987 – Can't Beat the Feeling[2][19]
- 1989 – Official Soft Drink of Summer[1][6]
- 1991 – Can't Beat The Real Thing.[13][4]
- 1993 – Always Coca-Cola.[4][10][20]
- 1995 – Always and Only Coca-Cola; secondary radio jingle[8]
- 1998 – Born to be red.[6]
- 1998 – Coca-Cola always the real thing! (UK)[21]
- 1999 – Coca-Cola. Enjoy.[6][22]
- 2001 – Life tastes good[1][6]
- 2003 – Coca-Cola...Real.[1]
- 2005 – Make It Real.[13]
- 2006 – The Coke side of life[6][8]
- 2009 – Open Happiness[10][2][1]
- 2016 – Taste the Feeling, with a song by Avicii and Conrad Sewell[23][2]
- 2020 – Turn Up Your Rhythm[24][25]
- 2020 – Together Tastes Better[26][27]
- 2020 – Open like never before[28][29][30][6]
- 2021 – Real Magic[6]
Australia and New Zealand
Coca-Cola has been in Australia since 1938, was introduced in New Zealand soon afterwards.[31]
- 1961 – Be refreshed[6]
- 1964 – Things go better with Coke[2][6]
- 1972 – It's the real thing[14]
- 1977 – Coke adds life[8]
- 1980 – Smile[6]
- 1982 – Coke is it![17]
- 1989 – You Can't Beat the Feeling[2][19]
- 1993 – Always Coca-Cola[20]
- 2000 – Coca-Cola. Enjoy.[6][22]
- 2001 – Life tastes good[6]
- 2004 – Coca-Cola...Real.[1]
- 2007 – The Coke side of life[10]
- 2010 – Open Happiness
- 2011 – Share a Coke[32]
- 2016 – Real Taste. Uplifting Refreshment[33]
- 2016 – Taste The Feeling
- 2018 – Kia ora, mate (Greetings Mate or Greetings Death in te reo Maori)[34][35]
- 2020 – Together Tastes Better[26][27]
- 2021 – Real Magic[36]
Czech Republic
Coca-Cola was first bottled in Czechoslovakia in 1971.[37]
- 1982 – Template:Langx (Coke is it!)[33]
- 1990 – Template:Langx (The Real Thing!)[1]
- 1994 – Template:Langx (Always Coca-Cola)[38][20]
- 1995 – Template:Langx (Refreshment you have yet to experience!), for Coca-Cola Light
- 1996 – Template:Langx (Live differently!), for Coca-Cola Cherry
- 1996 – Template:Langx (Coca-Cola, the real Christmas refreshment)
- 1997 – Template:Langx (Coca-Cola is good with Food)
- 1997 – Template:Langx (Surprise under every cap)
- 1997 – Template:Langx (The real Christmas refreshment)
- 1998 – Template:Langx (Quenches thirst, refreshes mind)
- 1998 – Template:Langx (Just for the feeling), for Coca-Cola Light
- 200x – Template:Langx (Real taste. Zero sugar), for Coca-Cola Zero
- 2000 – Template:Langx (Enjoy!)[6][22]
- 2001 – Template:Langx (Enjoy the real Christmas refreshment)
- 2002 – Template:Langx (A taste the whole world loves)
- 2002 – Template:Langx (Refresh yourself in one shot)
- 2003 – Template:Langx (Chihuahua! Together on one wave!)
- 2003 – Template:Langx (The real Christmas refreshment)
- 2004 – Template:Langx (Always Refreshes)
- 2006 – Template:Langx (Enjoy life with happiness)
- 2006 – Template:Langx (Irresistible taste), for Coca-Cola Light
- 2007 – Template:Langx (Pass on the Christmas Spirit)
- 2008 – Template:Langx (Christmas with taste)
- 2009 – Template:Langx (Open joy)
- 2012 – Template:Langx (Real taste. Zero sugar. Possible?), for Coca-Cola Zero
- 2016 – Taste the Feeling
- 2021 – Real Magic[36]
- 2023 – Recipe for Magic[39]Template:R/superscript
Egypt
- 1951 – Moment of Relaxation...benefits thousands of Egyptians[40]
- 1951 – The Pause that Refreshes...benefits thousands of Egyptians[40]
Germany
- 194x – Script error: No such module "Lang". (Take a break)[41]
- 1976 – Script error: No such module "Lang". (Coke Adds Life)[41]
- 2023 – Recipe for Magic[39]Template:R/superscript
Hungary
Coca-Cola began operating in Hungary in 1968.[42]
- 1989 – Template:Langx (You Can't Beat the Feeling)[2][19]
- 1993 – Template:Langx (Always Coca-Cola)[4][10][20]
- 1996 – Template:Langx (Coca-Cola. Enjoy)[33]
- 2001 – Template:Langx (Living is good)[43]
- 2006 – Template:Langx (The Coke Side of Life)[6]
- 2009 – Template:Langx (Open Happiness)[44]
- 2016 – Template:Langx (Taste the Feeling)
- 2023 – Recipe for Magic[39]Template:R/superscript
India
Coca-Cola was first sold in India in 1956.[45] However, the company left India in 1977 after the government required the submission of its formula.[45] Coke returned to India in 1993 as Coca-Cola India.[45]
- 1956 – Refresh Yourself[45]
- Template:Langx (Script error: No such module "Lang"., Drink with pride)
- 1971 – Things Go Better with Coke[14]
- 1993 – Life Ho To Aisi (Life As It Should Be)[20]
- 200x – Template:Langx (Script error: No such module "Lang"., Coca-Cola enjoy!)[46]
- 2002 – Template:Langx (Thanda matlab Coca-Cola!) (Cold drink means Coca-Cola!)[47][3][6][46][48]
- 200x – Script error: No such module "Lang".[46]
- 200x – Script error: No such module "Lang".[46]
- 2009 – Taste The Feeling[46]
- 2009 – Open Happiness[46][33]
- 20xx – Script error: No such module "Lang".[46]
- 2011 – Burrrrrrrrr![33]
- 201x – Script error: No such module "lang". (Coke opens, the conversation starts)[46]
- 201x – Script error: No such module "lang".[46]
- 201x – Say it with Coke![46]
- 2021 – Real Magic[36][49]
- 2023 – Recipe for Magic[39]Template:R/superscript
Indonesia and Malaysia
- 1970 – Minumlah Coca-Cola (Drink Coca-Cola)
- 1982 – Coca-Cola Tentu! (Indonesia) (Coca-Cola is it!)[33]
- 1982 – Tentulah Coca-Cola (Malaysia) (Coca-Cola is it!)[33]
- 1990 – Nikmatnya Tak Terhingga! (You Can't Beat the Feeling)[2][19]
- 1993 – Always Coca-Cola[4][10][20]
- 1996 – Semangat Coca-Cola (Coca-Cola Enjoy)[33]
- 2003 – Rasakan Semangat Hidup (Life Tastes Good)[33]
- 2003 – Segarkan Harimu (Refresh Your Day)
- 2004 – Segarnya Mantap (Feel Refreshed)
- 2006 – Rasakan Hidup ala Coca-Cola (Feel Alive on The Coke Side of Life)[6]
- 2007 – Hidup ala Coca-Cola (Live on the Coke Side of Life)[6]
- 2008 – Brrr... Hidup ala Coca-Cola (Brrr... Live on The Coke Side of Life)
- 2008 – Coca-Cola Zero no sugar (Great Taste, Zero Sugar), for Coca-Cola Zero
- 2009 – Buka Coca-Cola, Buka Semangat Baru (Open Coca-Cola, Open Happiness)[1]
- 2009 – Buka Semangat Baru (Open Happiness)[1]
- 2010 – Segarkan Semangatmu (Refresh Your Spirit)
- 2015 – Nikmati Coca-Cola Bersama (Share a Coke)
- 2015 – Nikmati Segarnya Coca-Cola Bersama (Share a Coke)
- 2016 – Rasakan Momennya (Feel The Moment)
- 2017 – Coca-Cola Brrr... Rasakan Momennya (Coca-Cola Brrr... Feel The Moment)
- 2017 – Buka Momennya (Open The Moment)
- 2017 – Rasai Semangatnya
- 2020 – Hidupkan Semangatmu (Live on Your Spirit)
- 2020 – Hidupkan Rentakmu (Live Your Beat)
- 2020 – Bersama Berasa Lebih (Together Tastes Better)[26][27]
- 2021 – Rasakan Keajaiban (Real Magic' or 'Feel The Magic)[36]
- 2023 – Recipe for Magic[39]Template:R/superscript
Israel
- 1989 - Template:Langx (You Can't Beat the Feeling)[2][19]
- 1994 - Template:Langx (Always Coca-Cola)[4][10][20]
- 2007 – Template:Langx (Script error: No such module "lang"., Love the Life)[50]
- 2016 – Template:Langx (Script error: No such module "lang"., The Taste of Life)[50]
- 2021 – Real Magic[36]
- 2023 – Recipe for Magic[39]Template:R/superscript
Italy
Coca-Cola was first imported into Italy in 1926.[51]
- 1959 – Il miglior Ristoro (Coca-Cola refreshes you best)[51]
- 1963 – Tutto va meglio con Coca Cola (Things go better with Coke)[51]
- 1970 – Coca Cola da più vita (The Real Thing)[51][14]
- 1982 – Coca-Cola di più (Coke is it)[51]
- 1986 – Catch the Wave[51]
- 1987 – Sensazione unica (You can't beat the feeling)[51][19]
- 1993 – Sempre Coca-Cola (Always Coca-Cola)[51][20]
- 2000 – Enjoy Coca-Cola[51]
- 2001 – Life tastes good[51]
- 2006 – Taste the coke side of life[10][6]
- 2007 – Make every drop count[51]
- 2008 – Vivi il lato Coca Cola della vita (Long live the Coca-Cola side of life)[51]
- 2009 – Stappa la felicità (Open Happiness)[51]
- 2009 – Vivi la musica e accendi l'estate (Experience music and light up the summer)[51]
- 2010 – Buon appetito con Coca-Cola (Enjoy your meal with Coca-Cola)[51]
- 2016 – Taste The Feeling
- 2021 – Real Magic[36]
- 2023 – Recipe for Magic[39]Template:R/superscript
Japan
Coca-Cola was first sold in Japan in 1914 as an expensive import, but it did not start bottling there until 1957.[52][53]
- 1957 – Skatto sawayaka (Very Refreshing)[53]
- 1962 – Template:Langx (Script error: No such module "lang"., Sparkling and refreshing Coca-Cola)
- 1976 – Come on in. (Drink) Coke.
- 1980 – Yes Coke Yes[52]
- 1985 – Coke is it.[17]
- 1987 – I feel Coke.
- 1991 – Template:Langx(Script error: No such module "lang"., A moment that refreshes)
- 1993 – Always Coca-Cola[4][10][20]
- 1996 – Enjoy[33]
- 2001 – No Reason
- 2004 – Special Magic
- 2006 – The Coke Side of Life[6]
- 2010 – Open Happiness[33]
- 2012 – Refreshing & Uplifting
- 2016 – Taste The Feeling
- 2021 – Real Magic[36]
- 2023 – Recipe for Magic[39]Template:R/superscript
Latin America
- 1929 – Template:Langx (The Pause That Refreshes)[4][10]
- 1944 – La Invitación Universal...¡Tomemos una CocaCola! (The Universal Invitation...Let's Drink a Coke!)[39]Template:R/superscript
- 1952 – Script error: No such module "Lang". (Columbia)[40]
- 1959 – Template:Langx (Coca-Cola Refreshes You Best)
- 1963 – Template:Langx (Things Go Better With Coke)[33]
- 1969 – Template:Langx (The Spark of Life), translation of the "It's The Real Thing" campaign[13][14]
- 1976 – Template:Langx (Coke gives more life)
- 1979 – Template:Langx (Coke and a Smile)[33]
- 1982 – Template:Langx / Template:Langx (Chile) (Coke is it)[17][54]
- 1987 – Template:Langx / Template:Langx (Mexico) (You Can't Beat the Feeling)[2]
- 1993 – Template:Langx (Always Coca-Cola)[4][10][20]
- 2000 – Template:Langx (Live It)[55]
- 2003 – Template:Langx (Life Tastes Good)[33]
- 2003 – Template:Langx (Coca-Cola, Real)[33]
- 2006 – Template:Langx (The Coke Side of Life)[6]
- 2008 – Template:Langx (Spreading Happiness since 1886)
- 2008 – Template:Langx (The Coke Side of Life)
- 2009 – Template:Langx (Open Happiness)[39]Template:R/superscript
- 2015 – Comparte una Coca-Cola (Share a Coke)[39]Template:R/superscript
- 2016 – Template:Langx (Taste the Feeling)[33][39]Template:R/superscript
- 2016 – Sentí el sabor (Feel the taste), in Argentina[39]Template:R/superscript
- 2021 – Template:Langx (Real Magic)[36][39]Template:R/superscript
- 2023 – Script error: No such module "Lang". (We are many), in Argentina, Chile, Colombia, and Mexico[39]Template:R/superscript
- 2023 – Receta Mágica (Recipe for Magic)[39]Template:R/superscript
- 2024 – Juntos en Todas (Together in every situation), in Argentina[39]Template:R/superscript
Pakistan
- Script error: No such module "lang". (Only Coca Cola makes everyone happy)
- 2009 –Script error: No such module "lang". (Open Happiness)[33]
- Script error: No such module "lang". (Eat Drink Live)
- Script error: No such module "lang". (Come Eat Together)
- Script error: No such module "lang". (Drink in Excitement)
- Script error: No such module "lang". (Fun of every Moment)
- Script error: No such module "lang". (O Tyrant! Feed me Coca-Cola)
- 2017 – Script error: No such module "lang". (Taste The Feeling)
- 2021 – Real Magic[36]
- 2023 – Recipe for Magic[39]Template:R/superscript
Philippines
Coca-Cola began bottling in the Philippines in 1938, its first expansion into Asia.[56]
- 1952 – 25 Years of Service in the Philippines[40]
- 1954 – Ice Cold Coca Cola
- 1971 – I'd Like To Buy The World A Coke[4]
- 1976 – Coke Adds Life
- 1982 – Coke Is It![17]
- 1988 – Can't Beat The Feeling[2][19]
- 1994 – Always Coca-Cola[4][10][20]
- 1996 – Enjoy Coca Cola[33]
- 1998 – Nothing refreshes like the real thing.
- 2001 – Buti na lang, nag Coca-Cola ka muna.
- 2003 – Template:Langx
- 2005 – Template:Langx
- 2006 – Template:Langx
- 2008 – Great Taste, Zero Sugar, for Coca-Cola Zero
- 2009 – Template:Langx
- 2011 – Template:Langx
- 2012 – Template:Langx
- 2013 – Template:Langx
- 2014 – Breaktime is Coca-Cola Time
- 2014 – Template:Langx (Share a Coke)[57]
- 2015 – Template:Langx
- 2015 – Template:Langx
- 2016 –Taste the Feeling
- 2020 – Together Tastes Better[26][27]
- 2021 – Real Magic[36]
- 2023 – Recipe for Magic[39]Template:R/superscript
Poland
- 1971 – Template:Langx. (Coca-Cola refreshes)
- 1982 – Template:Langx – Agnieszka Osiecka (Coke is it!)[58]
- 1993 – Template:Langx (Always Coca-Cola)[4][10][20]
- 2000 – Template:Langx (Coca-Cola: such a joy) — part of international "Enjoy!" branding; created by professor Jerzy Bralczyk.[58]
- 2007 – Template:Langx (Welcome to the Coke side of life)[6]
- 2011 – Template:Langx (Open Happiness)[33]
- 2017 – Template:Langx (Taste The Feeling)
- 2021 – Prawdziwa Magia (Real Magic)[36]
- 2023 – Recipe for Magic[39]Template:R/superscript
Russia
- 1993 – Template:Langx (Script error: No such module "lang"., Always Coca-Cola)[4][10][20]
- 2010 – Template:Langx (Script error: No such module "lang"., Coca-Cola is going to the house!)
- 2011 – Template:Langx (Script error: No such module "lang"., Open Happiness)[33]
- Template:Langx (Script error: No such module "lang".)
- 2016 – Template:Langx (Taste The Feeling)
- 2021 – Template:Langx (Magic Moments)
- 2021 – Real Magic[36]
- 2023 – Recipe for Magic[39]Template:R/superscript
South Africa
- 2006 – The Coke Side of Life[6]
- 2021 – Real Magic[36]
- 2023 – Recipe for Magic[39]Template:R/superscript
Spain
- 1929 – Template:Langx (The Pause That Refreshes)[4][10]
- 1959 – Template:Langx (Coca-Cola Refreshes You Best)[59]
- 1963 – Template:Langx (Things Go Better With Coke)[33]
- 1970 – Template:Langx (It's The Real Thing)[33]
- 1976 – Template:Langx (Coke adds life)[33]
- 1982 – Template:Langx (Coke is it)[17]
- 1987 – Template:Langx (You Can't Beat the Feeling)[2][19]
- 1993 – Template:Langx (Always Coca-Cola)[4][10][20]
- 2000 – Template:Langx (Live It)[55]
- 2003 – Template:Langx (Life Tastes Good)[33]
- 2003 – Template:Langx (Coca-Cola, Real)[1]
- 2006 – Template:Langx (The Coke Side of Life)[6]
- 2008 – Template:Langx (Spreading happiness since 1886)
- 2008 – Template:Langx (The Coke Side of Life)[33]
- 2009 – Template:Langx (Open Happiness)[33]
- 2016 – Template:Langx (Taste the Feeling)[33]
- 2021 – Real Magic[33]
- 2023 – Recipe for Magic[39]Template:R/superscript
Further reading
- Allen, Frederick. Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World. Open Road Media, 2015. Template:ISBN
- Arens, William F. Contemporary Advertising. McGraw-Hill School Education Group, 1994. Template:ISBN. (List of Coca-Cola slogans)
- Decoding Coca-Cola: A Biography of a Global Brand. Linda Brennan, Robert Crawford, and Susie Khamis, editors. Taylor & Francis, 2020. Template:ISBN
- Petretti, Allan. Petretti's Coca-Cola Collectibles Price Guide: The Encyclopedia of Coca-Cola Collectibles. F+W Media, 2008. Template:ISBN. (List of Coca-Cola slogans)
References
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- ↑ a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad ae af ag ah ai aj ak al am an ao ap Script error: No such module "citation/CS1".
- ↑ Advertisement for Coca-Cola in Good Housekeeping magazine, August 1910, p. 5.
- ↑ a b c d e f g h i j k l m n o p q r s t u v w Script error: No such module "citation/CS1".
- ↑ Brewer, Shirley. J. "It Had to Be Good to Get Where It Is". Chiron Review. 2016;(103):17. Accessed September 11, 2025. via EBSCO.
- ↑ a b c d e f g h i j k l m n o p Script error: No such module "citation/CS1".
- ↑ Script error: No such module "citation/CS1".
- ↑ Ciafone, Amanda (2019). "Advertising a New Generation". Counter-Cola: A Multinational History of the Global Corporation. University of California Press. Retrieved 2025-09-16.
- ↑ a b c d Script error: No such module "citation/CS1".
- ↑ a b c d e Ciafone, Amanda (2019). "The Real Thing". Counter-Cola: A Multinational History of the Global Corporation. University of California Press. Retrieved 2025-09-16.
- ↑ Ciafone, Amanda (2019). "The Voice to Teach the World to Sing". Counter-Cola: A Multinational History of the Global Corporation. University of California Press. Retrieved 2025-09-16.
- ↑ a b c d Script error: No such module "citation/CS1".
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- ↑ a b c d e f g h i j k l m n Ciafone, Amanda (2019). "Life As It Should Be". Counter-Cola: A Multinational History of the Global Corporation. University of California Press. Retrieved 2025-09-16.
- ↑ Script error: No such module "citation/CS1".
- ↑ a b c Harris, Michael S. "Institutional brand personality and advertisements during televised games". New Directions for Higher Education. 2009 (148): 24. doi:10.1002/he.365.
- ↑ Roderick, Leonie. "Coca-Cola slogan likeness is 'unfortunate' says Cadbury". Marketing Week (Online Edition), 01419285, 4/5/2016
- ↑ Script error: No such module "citation/CS1".
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- ↑ a b c d Ciafone, Amanda (2019). "Multi-nation-al: Coca-Cola Pitches Itself as National Economic Development". Counter-Cola: A Multinational History of the Global Corporation. University of California Press. Retrieved 2025-09-16.
- ↑ a b Script error: No such module "citation/CS1".
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- ↑ Script error: No such module "citation/CS1".
- ↑ Ciafone, Amanda (2019). "Cold Drink Means Coca-Cola". Counter-Cola: A Multinational History of the Global Corporation. University of California Press. Retrieved 2025-09-16.
- ↑ Script error: No such module "citation/CS1".
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