Lambrini
Template:Short description Lambrini is a light and fruity perry (pear cider) created by Halewood Artisinal Spirits in 1994. It has been owned by Accolade Wines since June 2021.[1] Lambrini dominates the British perry market, with a 53.6% market share in the off trade in 2015.[2]Script error: No such module "Unsubst".
Products
Lambrini has been produced in Original (6% ABV), Luci (3.5% ABV), previously Lambrini Light, and Cherry, Peach and Strawberry flavours (all 5% ABV). As of 2025, Luci and Peach were not on offer. A 2009 study on alcohol sold in supermarkets and off licences in North East England identified Lambrini as the cheapest alcohol in the wine category, measured on the price of a unit of alcohol.[3] It is notable that the study regarded it as a wine, even though it is technically not one and has a significantly lower ABV than most grape wines.
Production for a bottle of Lambrini takes about six weeks. It was produced in Halewood's Huyton factory until it was acquired by Accolade.[4]
Lambrini has on occasion been accused of deliberate confusion with wine and other perry manufacturers' products beginning with "Lam", such as Lambrusco.[5][6][7] Around 2018, Lambrini's alcohol content was reduced from 7.5% to 6.8%,Script error: No such module "Unsubst". and, in early 2020, Lambrini reduced bottle size from 150cl to 125cl, and reduced alcohol content further to 6% ABV.
Marketing
Although Lambrini is not a wine but a perry, it is a marketed more in the style of a wine than a traditional perry or cider.[8] Its marketing is targeted at women.[9][10] The Committee of Advertising Practice published a new edition of their advertising code in 2005, and the campaign for Lambrini was the first to be found non-compliant.[11] The Advertising Standards Authority banned the ad in question for implying that the drink may bring sexual or social success.[12]
The advertising for the product was changed in 2015 from the slogan "Lambrini girls just wanna have fun", by launching a new "Bring the Brini" marketing campaign.[13]
Implicitly it has been associated with so-called chav culture in Britain.[14]
See also
References
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- ↑ Nielsen HIL Defined WSD w/e 3rd Jan 2015
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External links
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