LG Prada
Template:Short description Script error: No such module "about". Template:Use dmy dates Script error: No such module "Infobox".Template:Template otherScript error: No such module "Check for unknown parameters". The PRADA Phone by LG (KE850), better known as the LG Prada,[1] is a touchscreen mobile phone made by LG Electronics, created in collaboration with Italian luxury designer Prada.[2] It was first announced on 12 December 2006[3][4] and was made official in a press release on 18 January 2007.[1]
The Prada was the first mobile device with a capacitive touchscreen, thus not requiring the use of a stylus.[5] Its black minimalist look, designed by Kang-Heui Cha,[6] was an evolution of LG's popular Chocolate.[7][8]
The LG Prada was announced shortly before Apple CEO Steve Jobs announced the iPhone on 9 January 2007.[9][10][11] After the release of the iPhone the head of the LG Mobile Handset R&D Center was quoted saying he believed Apple had stolen the idea from the Prada after it was announced as part of the iF Design Award, where it won a prize in September 2006.[12][13]
Features
The LG KE850 phone featured a glass covered touchscreen,[14] with monochromatic user interface based on Flash, and there are influences by Prada not only in the interface but some pre-loaded content on the device such as ringtones.[15] There is a Micro SD slot for expandable memory, Bluetooth, and a few other extras include the ability to view PDF and Microsoft Office documents.[16] Four games were pre-loaded: Halloween Fever, Photo Puzzle, Virus, Pipe.
The model released in South Korea also featured a DMB TV receiver.[17]
Release
The KE850 Prada was first released in the UK, France and Italy in March 2007,[18] retailing for 600 euros, followed by other European territories as well as Hong Kong, Taiwan, Singapore and South Korea.[19] It was not released in American territories.[20]
A silver coloured model of the Prada was released in January 2008. It also featured a virtual QWERTY keyboard in place of T9.[21]
Reception
The KE850 sold 1 million units[22][23] in the first 18 months.[24] The touch slate design of the Prada would then influence those of other phones by LG, including the LG KS20 Windows Mobile smartphone,[25] and the LG Viewty in 2007.[26]
A successor, the LG Prada II (KF900) was announced in October 2008,[27] as well as the LG Prada 3.0 (P940) in 2012.Template:Fact
Awards
- International Forum Design—Product Design Award for 2007[13]
- Red dot design award—LG Prada Wins "Best of the Best" red dot Design Award, 2007[28][29]
- Fashion phone of the year—Mobile Choice (2007)[30]
- Best fashion phone—What Mobile Awards (2007)[31]
- Gold for best looking phone—CNET Asia Readers' Choice Award (2007/08)[32]
See also
- LG Viewty
- LG Chocolate
- iPhone (1st generation)
- Samsung P520 Giorgio Armani
- Samsung Ultra Smart F700
- Motorola Razr2
References
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- ↑ Telecoms Korea article from 2008/09/24
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