Keytrade Bank
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Keytrade Bank is a Belgium financial services company based in Brussels with a subsidiary in Luxembourg.[1] The company provides banking services and is a brokerage firm providing trading in a number of financial instruments.
History
VMS-Keytrade, Belgium's first online investment site, was found in 1998.[2] In 2002, VMS-Keytrade became Keytrade Bank and acquired its banking status by taking over RealBank.[3]
Between 2005 and 2016, Keytrade Bank was part of the Crelan Group, which until 2015 was 50% owned by the Crédit Agricole Group, one of Europe's largest groups (own funds of €64.8 billion and net profit of €6 billion[4]).[5]
Since June 2016, Keytrade Bank has been part of the Crédit Mutuel Arkéa banking group.[6]
Products
Keytrade Bank offers all banking and trading services online.
Banking
Keytrade Bank offers usual banking services with a current account, savings account, term account and also provides debit and credit cards.
- Current account: yielding 5 cents for each operation executed, includes Bancontact / Mister Cash / Maestro cards for free and VISA and American Express credit cards.
- Savings account: account with an interest rate of 0.05% a year + 0.20% fidelity premium.
- Term account: period of the term between 1 week and 1 year and with the possibility to break up the term or to extend the time.
Trading
As a brokerage firm, Keytrade Bank offers access to several markets: Euronext Brussels, Paris and London Stock Exchange, Frankfurt (Xetra), Milan (Borsa Italiana), Switzerland (SWX et Virt-x), Madrid (Bolsa de Madrid), Amsterdam, the U.S. (Nyse, Nasdaq, Amex et OTC-BB) and Canada (TSX & TSX Venture).
Keytrade Bank presents a broad range of products for private investors, including stocks, options, warrants, turbos, mutual funds, trackers, bonds, structured products.
Keytrade Bank also offers Keytrade Pro, a professional day-trading and trend trading platform for new products, which is used to be accessible only to professional investors. This platform allows the investor to invest in:
- The Forex (with 160 currency crosses)
- The Futures market with more than 400 available contracts in 15 markets
- CFDs which allow investors to take position on more than 3500 underlying stocks on the 22 largest global markets with a leverage effect from 1 to 10.
Marketing
Keytrade Bank provides the numbers used in the daily financial magazine Cotes et Cours, which is broadcast by the RTBF.[7] This partnership allows Keytrade Bank to run a short spot advertising just before and after the magazine.
On 29 September 2014, KeytradeBank Belgium introduced a new brand identity: a new logo, website and advertising campaign were announced.[8]
References
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- ↑ RTBF - Emissions - "Cotes et cours"
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