Kenneth Roman
Template:Short description Script error: No such module "Unsubst". Kenneth Roman (born September 6, 1930 in Boston, Massachusetts)[1] is an American author and advertising executive.
Roman graduated from Dartmouth College in 1952, where he was editor-in-chief of the undergraduate daily newspaper.
Roman joined Ogilvy & Mather in 1963 and served as chairman from 1985 to 1989. In 1989, WPP plc, a British advertising holding company, acquired the Ogilvy Group for $864 million, which, at the time, was the most ever paid for an advertising agency. David Ogilvy initially resisted the sale, but eventually accepted the title of WPP honorary chairman, a position he relinquished in 1992.[2][3]
After 26 years with Ogilvy, Roman joined American Express in a senior communications role before becoming a consultant, board director, and author. After his departure Graham Phillips became the chairman and CEO of Ogilvy & Mather Worldwide.[4]
Roman is the co-author of two influential business books – How to Advertise Template:ISBN and Writing That Works Template:ISBN and the author of a 2009 biography of David Ogilvy entitled The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising.[5]
He lives in New York City with his wife.
Bibliography
- 2009 – The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising[5]
- 2003 – How to Advertise, Third Edition
- 2002 – Writing That Works, Third Edition
- 1997 – How to Advertise, Second Edition
- 1992 – Writing That Works, Second Edition
- 1992 – The New How to Advertise, with Jane Maas
- 1981 – Writing That Works, with Joel Raphaelson
- 1977 – How to Advertise, with Jane Maas
References
<templatestyles src="Reflist/styles.css" />
Script error: No such module "Check for unknown parameters".
External links
Script error: No such module "Authority control".
- Pages with script errors
- 1930 births
- Businesspeople from Boston
- American marketing people
- Living people
- Dartmouth College alumni
- 20th-century American businesspeople
- American chief executives
- American advertising executives
- American business writers
- 20th-century American biographers
- 21st-century American biographers