KUBB

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KUBB (96.3 MHz) is a commercial FM radio station broadcasting a country music format. Licensed to Mariposa, California, the station serves the Merced area of California's Central Valley. The station is owned by the Stephens Media Group, through licensee SMG-Merced, LLC.[1] The station carries the syndicated morning drive time show Big D and Bubba.

KUBB's studios and offices are in Merced. The transmitter is off North Mount Bullion Hill Road in Mount Bullion.[2] KUBB has an effective radiated power of only 1,900 watts, but with its tower at 629 meters (2064 feet) in height above average terrain (HAAT), its signal covers a good part of the Central Valley, heard in Fresno and Modesto with a good radio.

History

On July 4, 1978, the KUBB signed on for the first time.[3] It was owned by Mariposa Broadcasters and has broadcast from Mount Bullion since going on the air. It has always had a country music format.

Acquisition by Stephens Media Group

On July 1, 2019, Mapleton Communications announced its intent to sell its remaining 37 stations to the Stephens Media Group.[4] Stephens began operating the station that same day. The sale was consummated on September 30, 2019, at a price of $21 million.

References

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  1. FCC.gov/KUBB
  2. Radio-Locator.com/KUBB
  3. Information from the Broadcasting Yearbook 1979 page C-23
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External links

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