Jean-Claude Usunier
Jump to navigation
Jump to search
Jean-Claude Usunier is an Honorary Professor of Marketing at HEC Lausanne, Switzerland,[1] and author of various books on marketing and culture, including International Marketing: A Cultural Approach, Marketing Across Cultures and International and Cross-Cultural Management Research.
Selected bibliography
Source:[2]
(listed in order of first year of publication)
- Script error: No such module "citation/CS1".
- Script error: No such module "citation/CS1".
- Script error: No such module "citation/CS1".
- Script error: No such module "citation/CS1".
- Script error: No such module "citation/CS1".