Jamie Kern Lima
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Jamie Kern Lima (née Jamie Marie Kern) is an American entrepreneur, investor, and media personality. She co-founded IT Cosmetics, which she sold to L'Oréal for $1.2 billion, in 2016, becoming the first female chief executive officer of a L'Oréal brand.[1] Kern Lima has been included on the ForbesTemplate:' list of "America's Richest Self-Made Women," since 2017.[2][3]
Early life
Kern Lima was the first member of her family to attend college and went to Washington State University, where she graduated valedictorian.[1][4] She received her Master of Business Administration from Columbia Business School, in 2004.[5] During college, she was a waitress at Denny's and bagged groceries at Safeway.[1] She learned, in her 20s, that she was adopted.[6]
Early career
Kern Lima won the Baywatch College Search, in 1999, and appeared on an episode of the television series. She won the title of Miss Washington USA, in late 1999, and she competed in the Miss USA 2000 pageant, which was held in Branson, Missouri.[7] After considering a career in finance, she applied, on a dare, to be a contestant in the first season of the reality television series Big Brother.[1] Kern Lima was the last female houseguest left on that season.[8]
After Big Brother, she started her career as a morning news anchor at KNDU in Tri-Cities, Washington.[9][10] She also worked as a field reporter and did live reports from Vatican City for KNDU in Kennewick on Pope John Paul II's death.Script error: No such module "Unsubst". In 2006, she left KNDU and moved to Portland, Oregon to work as a news anchor and reporter for KPTV.Script error: No such module "Unsubst".
Cosmetics career
In 2008, Kern Lima co-founded IT Cosmetics after having difficulties with makeup products due to rosacea and hyperpigmentation.[11] The business struggled over the following years as beauty retailers rejected her products. Kern Lima was featured on a 10-minute QVC segment in which she wiped her makeup off, revealing her bare face to illustrate the use of IT Cosmetics concealers. All products sold out by the end of the segment.[12]
Kern Lima appeared in more than 1,000 live QVC shows and IT Cosmetics became the largest beauty brand on QVC's network. By 2015, the company had more than $182 million in net sales.[1] Kern Lima remained with IT Cosmetics upon its acquisition by L'Oréal brand in 2016 until August 2019, when she announced she would be leaving the company.[13]
Personal life
Kern Lima resides in Los Angeles, California. She is married to Paulo Lima and has two children.[14]
Publications
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References
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- ↑ a b c d e Script error: No such module "citation/CS1".
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- ↑ Taylor, Katie The Youngest Of America's Richest Self-Made Women
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- ↑ Yates, Jacqueline Laurean How this former news anchor turned her beauty problems into a paycheck
- ↑ IT Cosmetics CEO on building her billion-dollar brand
- ↑ Collins, Allison L'Oréal to Acquire IT Cosmetics for $1.2B
- ↑ Frey, Kaitlyn IT Cosmetics Founder Jamie Kern Lima on Business, Beauty and Breaking Boundaries
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External links
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