Jacques Bouchard
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Script error: No such module "infobox".Script error: No such module "Check for unknown parameters".Script error: No such module "Check for clobbered parameters".Template:Wikidata image Jacques Bouchard, Script error: No such module "If empty". (August 29, 1930 – May 29, 2006) was a Canadian advertising executive and author. He was one of the founders of Quebec's first French creative advertising agency, BCP, and a pioneer in French-language advertising.
He is mostly known for having written Template:Ill, a book where he identifies thirty-six cultural traits of the Québécois which may be used in advertisement. He also co-founded advertising agency BCP in 1959, from which he retired in 1984 after passing on presidency to Yves Gougoux.[1]
In 1999, he was made a Member of the Order of Canada.[2] In 2002, he was made a Knight (Chevalier) of the National Order of Quebec.[3]
Bouchard died of cancer on May 29, 2006. Following his death, his wife Caroline Bouchard established the Foundation Jacques-Bouchard, which assists severely ill patients spend their last days at home.[4]
References
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External links
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