Ishq FM
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Ishq FM, branded as Ishq 104.8 FM, (formerly Meow FM and OYE FM) is a romantic music[1] FM Radio Channel in India that broadcasts in the major cities: Delhi, Mumbai, and Kolkata. It was initially launched as Meow FM, which was a talk-based channel and served Delhi, Indore, Mumbai and Kolkata.[2] It is an India Today Group venture and its format was directed at a female audience. The channel got noticed for its catchy advertisement on BEST buses. It had also introduced "Meri Meow", a social network for its fans.[3] In September 2010 the channel had changed its name to OYE-FM and programming to a Filmi format. In December 2016 it rechristened to the current avatar of ISHQ 104.8 FM.[4]
Channel Description
Ishq FM is India's first Romantic Radio Station airing over the FM frequency of 104.8 MHz. It airs era-agnostic Bollywood blockbusters from the romantic genre 24x7. The station's catchy jingle "DO THE ISHQ, Baby" has been composed by Sachin-Jigar.
The brand will have a target audience of 25-34-year-olds.
See also
References
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- ↑ Script error: No such module "citation/CS1".
- ↑ "Meow FM officially launched in Kolkata" Script error: No such module "webarchive"., 8 October 2007.
- ↑ "Meow launches social networking platform", 28 July 2008.
- ↑ Script error: No such module "citation/CS1".
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External links
- Template:Official
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