Ibex Outdoor Clothing
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Ibex Outdoor Clothing, LLC is a producer of wool clothing designed for outdoor use sold through a website and retailers. For the year 2001 Ibex made US$1.5 million in sales,[1] and by 2012 had reached US$12 million in sales.[2] Between 2014 and 2017 sales averaged US$20 Million.[3]
History
The company began when Peter Helmetag and John Fernsell met in 1997. Fernsell said “Everything looked the same and didn’t work. It was all either Gore-Tex or polyester fleece.”[4] In December 2017, Ibex announced that it would be shutting down its operations in February 2018 after the company's struggles in the outdoor market which led to the company laying off a third of its staff in November.[5]
In October 2019, Ibex relaunched as an online-only store, under the ownership of Flour Fund, which purchased the brand in early 2018, and is now based in Boulder, Colorado. [6][7]
Wool specialization
Ibex uses wool as the primary fabric for all its clothing, citing its ability to regulate temperature, anti-microbial properties, ability to wick away sweat, and its resistance to wear.[8] Merino wool is often used for lighter-weight or casual products, while coarser wool is used for outerwear, such as jackets, vests, often with a Merino lining.
References
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- ↑ Bennington Banner - Manchester Journal: Business and Industry 2002 Template:Webarchive
- ↑ Outside Online 2012-08-16
- ↑ Vermont clothing company Ibex on the auction block 2012-12-29
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- ↑ End of Trail letter from CEO Ted Manning Template:Webarchive 2017-12-01
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- ↑ All About Ibex Wool Clothing - www.bayinghound.com Template:Webarchive
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