Hipgnosis

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The name Led Zeppelin in irregular capitals in black and white
The logotype for Led Zeppelin, designed by Hipgnosis in 1973

Hipgnosis were an English art design group, based in London, that specialised in creating album cover artwork for rock musicians and bands.[1] Their commissions included work for Pink Floyd, Def Leppard, T. Rex, the Pretty Things, Black Sabbath, Wishbone Ash, UFO, 10cc, Bad Company, Led Zeppelin, AC/DC, Scorpions, the Nice, Paul McCartney & Wings, the Alan Parsons Project, Yes, Genesis, Peter Gabriel, Electric Light Orchestra, Rainbow, Styx and Al Stewart.

Hipgnosis consisted primarily of Cambridge natives Storm Thorgerson and Aubrey Powell, and later Peter Christopherson.[2] The group dissolved in 1983, though Thorgerson worked on album designs until his death in 2013. Powell has worked with Paul McCartney and the Who in film and video production, and as the creative director for both Pink Floyd and their lead guitarist David Gilmour. Christopherson went on to produce music videos for many bands and shot some of the earliest promotional photography for the Sex Pistols, but worked primarily as an electronic musician in the bands Throbbing Gristle, Psychic TV and Coil until his death in 2010.

History

In 1968, Thorgerson and Powell were approached by their friends in Pink Floyd to design the cover for the group's second album, A Saucerful of Secrets. This led to additional work for EMI, including photos and album covers for the Pretty Things, Free, Toe Fat and the Gods. Being film and art school students, they were able to use the darkroom at the Royal College of Art, but when they completed school, they had to set up their own facilities. They built a small darkroom in Powell's bathroom, but shortly thereafter, in early 1970, rented space and built a studio located at 6 Denmark Street.[3]

When first starting out, Powell and Thorgerson adopted their name from graffiti they found on the door to their apartment. Thorgerson said they liked the word, not only for punning on "hypnosis", but for possessing "a nice sense of contradiction, of an impossible co-existence, from Hip = new, cool, and groovy, and gnosis, relating to ancient learning."[4]

Hipgnosis gained major international prominence in 1973 with their cover design for Pink Floyd's The Dark Side of the Moon. The final design was one of several versions prepared for the band to choose from, but according to drummer Nick Mason, the 'prism/pyramid' design was the immediate and unanimous choice. The record itself became one of the biggest-selling and longest-charting albums of all time, and the cover has since been hailed as one of the best of all time (VH1 rated it as No. 4 in 2003).[5] After that, the firm became highly sought-after, and did many covers for high-profile bands and artists such as Led Zeppelin, Genesis, UFO, Black Sabbath, Peter Gabriel, the Alan Parsons Project, and Yes. They also designed the cover for a UK paperback edition of Douglas Adams's The Hitchhiker's Guide to the Galaxy (Adams would describe Thorgerson as "The best album designer in the world"),[6][7] as well as the original UK hardcover edition of Norman Spinrad's Bug Jack Barron.[8]

Peter Christopherson joined Hipgnosis as an assistant in 1974, and later became a full partner. The firm employed many assistants and other staff members over the years, including freelance designers and illustrators Richard Evans,[9] George Hardie,[10] and Richard Manning.[11]

Hipgnosis did not have a set fee for designing an album cover but instead asked the artists to "pay what they thought it was worth".[12] According to Thorgerson, this policy only occasionally backfired.[13]

Style

Script error: No such module "Unsubst". Hipgnosis's approach to album design was strongly photography-oriented, and they pioneered the use of many innovative visual and packaging techniques. In particular, Thorgerson and Powell's surreal, elaborately manipulated photos (utilizing darkroom tricks, multiple exposures, airbrush retouching, and mechanical cut-and-paste techniques) were a film-based forerunner of what would, much later, be called photoshopping. Hipgnosis mainly used Hasselblad medium format cameras for their work.

Hipgnosis covers were noted for their quirky humour, such as the cover for the Pink Floyd double-LP compilation A Nice Pair (1973), which featured an array of visual puns. Another example was the 1974 album There's the Rub for Wishbone Ash using a picture of a cricketer and ball.

Such humour once angered Jimmy Page of Led Zeppelin, when Hipgnosis created a visual pun based on "(tennis) racquet"/"(noise) racket" for the 1973 album Houses of the Holy. Hipgnosis almost lost Led Zeppelin as a client as a result.[14]

Another trademark was that many of their cover photos visually related to the album's lyrics, often depicting puns or double meanings of words in the album title. Since both Powell and Thorgerson were film students, they often used models and staged the photos in a highly theatrical manner. Hipgnosis covers rarely featured artists' photos on the outside, and most were in a gatefold cover format to provide ample space for their imagery.

Many of Hipgnosis's covers also featured pen and ink logos and illustrations designed to appear high-tech (often by graphic designer George Hardie), stickers, fancy inner sleeves, and other packaging bonuses. One of the extras created by Hipgnosis was the specially printed inner sleeve for Led Zeppelin's In Through the Out Door (1979) LP, which was black and white but turned to colour when dampened with water (tying in with the main cover's photographic theme).Script error: No such module "Unsubst".

Catalogue

Year Artist Album
1968 Pink Floyd A Saucerful of Secrets
Script error: No such module "Sort". A New Generation of Blues
Script error: No such module "Sort". Genesis
Script error: No such module "Sort". Till There Was You
Script error: No such module "Sort". The Aynsley Dunbar Retaliation
1969 Pink Floyd More
The Gun Gun Sight
Script error: No such module "Sort". To Samuel a Son
Pink Floyd Ummagumma
Panama Limited Jug Band Panama Limited Jug Band
Humble Pie Town and Country
Island Records artists You Can All Join In
1970 Script error: No such module "Sort". Horizons
Pink Floyd Atom Heart Mother
Quatermass Quatermass
Script error: No such module "Sort". Parachute
Script error: No such module "Sort". The Going's Easy
Script error: No such module "Sort". The Madcap Laughs
Script error: No such module "Sort". Five Bridges
Toe Fat Toe Fat
Cochise Cochise
Harvest Records artists Picnic – A Breath of Fresh Air
Panama Limited Indian Summer
Sounds Nice Love at First Sight
Gravy Train Gravy Train
Script error: No such module "Sort". Barrett
Script error: No such module "Sort". Remains to Be Heard
Argent Ring of Hands
Jackson Heights King Progress
Twink Think Pink
Probe Records artists Handle With Care
1971 T. Rex Electric Warrior
Toe Fat Toe Fat 2
Trees On the Shore
Marvin, Welch & Farrar Marvin, Welch & Farrar
Script error: No such module "Sort". Elegy
Pink Floyd Meddle
Electric Light Orchestra The Electric Light Orchestra
Audience House on the Hill
Script error: No such module "Sort". Edgar Broughton Band
Wishbone Ash Pilgrimage
Climax Blues Band Tightly Knit
Tear Gas Tear Gas
Stackridge Stackridge
Daddy Longlegs Oakdown Farm
Script error: No such module "Sort". Master's Apprentices
Script error: No such module "Sort". Changes
Pink Floyd The Piper at the Gates of Dawn (Italian reissue)
Script error: No such module "Sort". Rory Gallagher
1972 Flash Flash
Wishbone Ash Argus
Script error: No such module "Sort". Autumn '67 – Spring '68
Fumble Fumble
Script error: No such module "Sort". Distant Light
Renaissance Prologue
Script error: No such module "Sort". Inside Out
Audience Lunch
Script error: No such module "Sort". Freeway Madness
Pink Floyd Obscured by Clouds
Emerson, Lake & Palmer Trilogy
Blue Mink A Time of Change
Script error: No such module "Sort". Meanwhile...Back at the World
Glencoe Glencoe
Danta Danta
Script error: No such module "Sort". Romany
Script error: No such module "Sort". Olivia
Script error: No such module "Sort". Crying Laughing Loving Lying
1973 Electric Light Orchestra ELO 2
Pink Floyd The Dark Side of the Moon
Script error: No such module "Sort". Minstrel in Flight
Electric Light Orchestra On the Third Day
Script error: No such module "Sort". Oora
Script error: No such module "Sort". Past, Present and Future
Argent In Deep
Led Zeppelin Houses of the Holy
Audience You Can't Beat 'Em
Script error: No such module "Sort". Lifemask
Renaissance Ashes Are Burning
Wishbone Ash Wishbone Four
Live Dates
Flash Out of Our Hands
Various artists Music from Free Creek
Humble Pie Thunderbox
Vinegar Joe Rock 'n Roll Gypsies
Babe Ruth Amar Caballero
Pink Floyd A Nice Pair
Public Foot the Roman Public Foot the Roman
Script error: No such module "Sort". Rockin' with Curly Leads
1974 Sharks Jab It in Yore Eye
Uno Uno
Genesis The Lamb Lies Down on Broadway
Wishbone Ash There's the Rub
Nazareth Rampant
Renaissance Turn of the Cards
Script error: No such module "Sort". Valentine
Script error: No such module "Sort". Somethin's Happening
Script error: No such module "Sort". Flashes from the Archives of Oblivion
Bad Company Bad Company
Blue Mink Fruity
Fumble Poetry in Lotion
Script error: No such module "Sort". Syd Barrett
10cc Sheet Music
Script error: No such module "Sort". Silk Torpedo
UFO Phenomenon
Script error: No such module "Sort". Mind Wave
Script error: No such module "Sort". Hollies
Sweet Desolation Boulevard
1975 UFO Force It
Script error: No such module "Sort". Savage Eye
Pink Floyd Wish You Were Here
Bad Company Straight Shooter
Renaissance Scheherazade and Other Stories
Script error: No such module "Sort". HQ
Script error: No such module "Sort". A Bunch of 45s
Script error: No such module "Sort". The Greatest Show on Earth
10cc The Original Soundtrack
Script error: No such module "Sort". S. F. Sorrow / Parachute, double reissue (UK version only)
Script error: No such module "Sort". Modern Times
Wings Venus and Mars
Alberto y Lost Trios Paranoias Alberto y Lost Trios Paranoias
Caravan Cunning Stunts
Sassafras Wheelin 'n' Dealin
Script error: No such module "Sort". First Starring Role
Strife Rush
Script error: No such module "Sort". The Winkies
Solution Cordon Bleu
Script error: No such module "Sort". Subtle as a Flying Mallet
Script error: No such module "Sort". Specs Appeal
1976 AC/DC Dirty Deeds Done Dirt Cheap (International edition)
Golden Earring To the Hilt
Montrose Jump on It
Kevin Coyne Heartburn
Wings Wings at the Speed of Sound
Script error: No such module "Sort". Year of the Cat
Script error: No such module "Sort". Tales of Mystery and Imagination
Black Sabbath Technical Ecstasy
Genesis A Trick of the Tail
10cc How Dare You!
Led Zeppelin The Song Remains the Same
Presence
Brand X Unorthodox Behaviour
Wings Wings over America
Script error: No such module "Sort". Olias of Sunhillow
Nazareth Close Enough for Rock 'n' Roll
UFO No Heavy Petting
Wishbone Ash New England
Genesis Wind & Wuthering
Script error: No such module "Sort". Stranger in the City
Script error: No such module "Sort". Russian Roulette
1977 Wishbone Ash Front Page News
Script error: No such module "Sort". Songwriter
UFO Lights Out
Script error: No such module "Sort". I Robot
10cc Deceptive Bends
Script error: No such module "Sort". Bullinamingvase
Brand X Moroccan Roll
Livestock
Script error: No such module "Sort". Sammy Hagar
Script error: No such module "Sort". The Early Years
Script error: No such module "Sort". Musical Chairs
Bad Company Burnin' Sky
Pink Floyd Animals
Electric Light Orchestra The Light Shines On
Script error: No such module "Sort". Peter Gabriel (I) (aka "Car")
Yes Going for the One
Fabulous Poodles Mirror Stars
Script error: No such module "Sort". Face to Face: A Live Recording
Hawkwind Quark, Strangeness and Charm
Space Deliverance
Status Quo Live!
Strawbs Deadlines
Script error: No such module "Sort". Caught Live + 5
Script error: No such module "Sort". (as "Percy 'Thrills' Thrillington") Thrillington
Wishbone Ash Classic Ash
1978 Manset 2870
Pezband Laughing in the Dark
Be-Bop Deluxe Drastic Plastic
Script error: No such module "Sort". Wet Dream
Script error: No such module "Sort". David Gilmour
Styx Pieces of Eight
Wings Wings Greatest
Script error: No such module "Sort". Back to the Bars
XTC Go 2
Script error: No such module "Sort". Caravan to Midnight
Yes Tormato
Genesis …And Then There Were Three…
Wishbone Ash No Smoke Without Fire
Script error: No such module "Sort". Peter Gabriel (II) (aka "Scratch")
Script error: No such module "Sort". Time Passages
Script error: No such module "Sort". Pyramid
Black Sabbath Never Say Die!
Renaissance A Song for All Seasons
Synergy Cords
UFO Obsession
10cc Bloody Tourists
Script error: No such module "Sort". Approved by the Motors (version 2)[15]
Script error: No such module "Sort". Zaragon
Hot Chocolate Every 1's a Winner
Script error: No such module "Sort". Nite Flights
Wings London Town
Script error: No such module "Sort". Gerry Rafferty
Novalis Vielleicht Bist Du Ein Clown?
1979 UFO Strangers in the Night
Scorpions Lovedrive
Script error: No such module "Sort". Eve
Bad Company Desolation Angels
Script error: No such module "Sort". The Dukes
Script error: No such module "Sort". Parlez-Vous English (as the Broughtons)
10cc Greatest Hits 1972–1978
Led Zeppelin In Through the Out Door
Brand X Product
Manfred Mann's Earth Band Angel Station
Script error: No such module "Sort". No More Fear of Flying
Script error: No such module "Sort". Live Herald
Godley & Creme Freeze Frame
U.K. Danger Money
Script error: No such module "Sort". Mick Taylor
Ashra Correlations
Script error: No such module "Sort". Slide Away the Screen
Throbbing Gristle 20 Jazz Funk Greats
Script error: No such module "Sort". Welcome to the Cruise
Wings Back to the Egg
Synergy Games
1980 Script error: No such module "Sort". The Michael Schenker Group
Script error: No such module "Sort". Cross Talk
Brand X Do They Hurt?
Script error: No such module "Sort". Smallcreep's Day
10cc Look Hear?
Script error: No such module "Sort". Peter Gabriel (III) (aka "Melt")
Scorpions Animal Magnetism
UFO No Place to Run
Script error: No such module "Sort". Caught in the Crossfire
Wishbone Ash Just Testing
Script error: No such module "Sort". Living in a Fantasy
Script error: No such module "Sort". De Do Do Do, De Da Da Da
Wishbone Ash Live Dates 2
1981 UFO The Wild, the Willing and the Innocent
Pink Floyd A Collection of Great Dance Songs
Rainbow Difficult to Cure
Script error: No such module "Sort". Fictitious Sports
Script error: No such module "Sort". Fun in Space
Def Leppard High 'n' Dry
Script error: No such module "Sort". Sakuban Oaisimashō
Script error: No such module "Sort". Nip in the Bud
Script error: No such module "Sort". Tilt
Script error: No such module "Sort". 1984
1982 Script error: No such module "Sort". Music Spoken Here
Script error: No such module "Sort". Tug of War
Rainbow Straight Between the Eyes
Script error: No such module "Sort". Eye in the Sky
Bad Company Rough Diamonds
Led Zeppelin Coda
1983 Rainbow Bent Out of Shape
Script error: No such module "Sort". Voyager

References

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  2. The photodesigns of Hipgnosis The Goodbye look. Vermillion Hutchinson Publishing Group. 1982 Template:ISBN
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  4. Thorgerson, S: Hipgnosis • Walk Away René, page 87. Paper Tiger, 1978.
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  15. Version 1 of the album shows an image of all four members. This first cover was designed by Cooke Key Associates. After Ricky Slaughter and Bram Tchaikovsky left The Motors the album was reissued with a new cover. That new cover is designed by Hipgnosis.

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External links

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