Hero Group
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Hero Group is a privately held consumer food manufacturer and marketing company based in Switzerland. Focusing baby and toddler food, healthy snacks, and natural spreads,[1] the group brands include Corny Snack Bars and Semper Baby food.[2]
Overview
In 1995, Dr. Arend Oetker acquired a majority shareholding in Hero and re-positioned the Group to focus on branded business. Business segments that no longer fitted this brand strategy were divested. In parallel, the Group embarked on a major geographic expansion program.Script error: No such module "Unsubst".
Today, Hero is producing products in its core product categories. The Group's operations are based predominantly in Europe, North America, Middle East/Africa and Turkey/Central Asia.
History
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The Hero Group was founded in 1886 in Lenzburg, Switzerland by Gustav Henckell and Gustav Zeiler, two German immigrants.
In 1888, investor Carl Roth joined the business.[3] After Zeiler’s death in 1890, the first two letters of Henckell and Roth's names were combined to name the company ‘Hero Conserven Lenzbourg’.
In 1995, Arend Oetker took a majority holding in Hero with full ownership of the company being transferred to the Oetker family in 2003.[4][5]
In 2024, Hero bought the 'Deliciously Ella' brand, founded by Ella Mills.[6]
References
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External links
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