Harian Metro

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Overview

Harian Metro is a Malaysian daily newspaper published in Malay by New Straits Times Press (NSTP). Launched on 26 March 1991 as Malaysia's first afternoon Malay-language tabloid, it initially served the Klang Valley before expanding nationally as a morning paper.[1] The tabloid underwent significant editorial shifts in 2006 to target younger urban audiences, introducing entertainment and lifestyle content.[2] A redesign on 17 July 2006 added sections like "Rap" (music) and "Variasi" (lifestyle), followed by the 11 April 2009 introduction of pullouts "GIGS" (entertainment) and "EKSTRA" (current affairs), alongside a price adjustment.[3]

Circulation

Per the Audit Bureau of Circulations (Malaysia), Harian Metro's daily circulation grew from 289,315 copies in 2006 to 394,026 in 2012,[4][5] maintaining Malay-language market leadership until Q2 2013 when Mingguan Malaysia surpassed it during industry-wide print declines.[6]

Ownership

Published by New Straits Times Press, a subsidiary of Media Prima,[7] the newspaper remains part of Malaysia's largest media conglomerate.

History

1990s

Harian Metro, Malaysia's first afternoon Malay-language newspaper, launched on 26 March 1991 at RM0.50 per copy under founding news editor Mior Kamarul Shahid.[8] Its first redesign followed on 26 June 1991. Ahmad Puad Onah became editor in 1992, overseeing regional expansions: a southern edition (Johor Bahru, 25 March 1992), an East Malaysia edition (16 May 1994), and a northern edition (1 August 1994).[9] Zain Johari succeeded as editor on 1 April 1994, preceding the launch of weekend supplement Metro Ahad on 29 August 1995.[10]

2000s

The newspaper adopted the tagline "Kini, Sini, Terkini" (Now, Here, Latest) during a 17 July 2000 redesign, with Metro Ahad revamped six days later.[11] By 2003, Metro Ahad reached 1.07 million readers.[12]

Key developments included:

  • 2004: Launch of websites (27 January), Hafifi Hafidz's appointment as executive editor (1 June),[13] and new sections ("Liku-liku Niaga" business column on 27 July; "Bintang & Variasi Metro" pullout on 23 August).
  • 2005: Price increases to RM1.20 (Peninsular Malaysia) and RM2.00 (East Malaysia).[14]
  • 2006: Interactive portal i-Metro launched (6 June);[15] layout overhaul introducing celebrity/lifestyle sections (15 July).[16]
  • 2009: New pullouts ("GIGS" on 12 April; "AYU" on 9 October) and another price adjustment (RM1.50 in Peninsular Malaysia, RM2.30 in East Malaysia).[17]

2010s

Expansion to East Malaysia began on 3 May 2010, with a dedicated 64-page Sabah/Sarawak edition (RM1.50) launched in Kuching on 23 May.[18] The 2013 rebranding shortened "Rentak Artis Popular" to "RAP",[19] while a 2019 redesign renamed the weekend section "RapXtra".[20]

2020s

During the COVID-19 pandemic, Harian Metro intensified health crisis coverage and digital distribution. It published government guidelines,[21] launched pandemic-focused digital content,[22] and featured community resilience stories.[23]

See also

Other Malay language newspapers in Malaysia:

References

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External links

Template:Media Prima Template:Newspapers of Malaysia

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