Hamoud Boualem
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History
Hamoud was founded in 1878. Its first factory was in the Belcourt neighborhood of Algiers, it is among the country's oldest companies.[1]
Youssef Hammoud, flavour distiller by profession, settled in the suburbs of Belcourt and created the lemonade La Royale, ancestor of the emblematic Hamoud la Blanche. La Royale, made from hand-selected lemon essence, won a gold medal, classified Hors concours, at the Paris World Fair in 1889. It later received several gold and silver medals. In 1907, they added Victoria, a brownish apple and caramel flavor. This drink, known today as SELECTO, is part of the Algerian identity heritage.[2]
In 1920, Boualem Hammoud, Youssef's grandson, registered the trademark and changed the name of the company from Hamoud & Sons to Hamoud Boualem & Cie. That year, the company moved to Hassiba Ben Bouali Street,[1] still the company's headquarters. Later, Hamoud Boualem launched a lemon drink under the Slim label with the slogan "Slim, le citron qui prime."Script error: No such module "Unsubst". Today, the Slim brand has five flavors (lemon, orange, green apple, pineapple and bitter).
The Hamoud and Hafiz families merged, and the company became an LLC.[3] In 2003, Hamoud Boualem modernized its installations and launched the PET format which completes its range of returnable glass. The company is increasingly opening up to the export market. It inaugurated a new factory in Boufarik (wilaya of Blida) in order to increase its production capacity and meet increasing demand.[4]
The Can was launched in 2017.
In 2018, Hamoud Boualem launched Lim ON, its new range of drinks with carbonated fruit juices, available in three flavors: Citrus, Orange pulp and Mojito. In 2020, the PET was launched in 33cl and 1L capacity.
Products
Hamoud Boualem offers a diverse range of soft drinks that have become staples in Algerian households and beyond. Some of the company's most popular products include:
- Selecto: A cola drink that competes with international brands. [5]
- Hamoud:A lemon-lime soda.[6]
- Slim: Available in a variety of fruit flavors, Slim offers a lighter and sweeter alternative to traditional sodas.[7]
- Lim ON: Lim ON is a range of carbonated fruit juice beverages offering a mix of sweetness and refreshment.
Cultural Impact
Hamoud Boualem is synonymous with Algerian culture and is often associated with nostalgia and tradition.[8]
References
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