Haldiram's

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Template:Short description Template:Use dmy dates Template:Use Indian English Script error: No such module "Infobox".Template:Template otherTemplate:Main otherScript error: No such module "Check for clobbered parameters".Script error: No such module "Check for unknown parameters". Haldiram Snacks Food Pvt. Ltd. , doing business as Haldiram's is an Indian multinational fast-food restaurant chain, founded in 1937, as a confectionery and desserts shop in Bikaner, Rajasthan, by Ganga Bhishen Agarwal. It is currently based in Noida, Uttar Pradesh.[1] Haldiram's is also a FMCG company as most of its restaurants have a integrated retail section, where packaged Indian snacks and confectioneries are sold under its own brand.[2][3]

History

File:Haldiram's outlet at the exit from platform no. 6 of Pune Junction railway station.jpg
A railway coach-themed Haldiram's restaurant in Nagpur, Maharashtra

Haldiram's was established in 1937 as a retail sweets and namkeen shop in Bikaner, Rajasthan.[4] It was founded by Ganga Bhishen Agarwal, fondly known as Haldiram Ji.[5]

In order to drive expansion, the company's first manufacturing plant was started in Calcutta (now Kolkata).[6] In 1970, a larger manufacturing plant was established in Jaipur.[6] Another manufacturing plant was established in New Delhi in the early 1990s.[6]

In 2003, the company began the process of developing convenience foods to be marketed to consumers.[7]

In 2014, Haldiram's was ranked 55th among India's most trusted brands according to the Brand Trust Report; a study conducted by Trust Research Advisory.[8] In 2017, the company was named the country's largest snack company.[9]

In 2022, it was announced that the packaged snacks businesses of Delhi-based Haldiram Snacks and Nagpur-based Haldiram Foods International would be first demerged and then merged into an entity named Haldiram Snacks Food. Delhi-based brothers Manohar and Madhusudan Agarwal obtained a 56% stake of the merged entity, while Nagpur-based Shiv Kishan Agarwal received the remaining 44%.[10][11][12]

In 2025, Singaporean state-owned investment firm Temasek acquired more than 9% stake in Haldiram's at a valuation of nearly US$10 billion.[13][14]

Products

File:Chole bhathure.jpg
A traditional Chole Bhature meal served on a tray.

Haldiram's has over 410 products. Its product range includes traditional namkeens, western snacks, Indian traditional and contemporary sweets, cookies, sherbets, and pickles. Products such as

  • Traditional namkeens
  • Western snacks
  • Sweets
  • Cookies
  • Sherbets and pickles
  • Ready-to-eat foods (Minute Khana)

[15] In the 1990s, the production of potato-based foods was enabled by the importation of machinery from United States designed for these purposes.Script error: No such module "Unsubst".

Haldiram's products are marketed at various retail locations such as bakeries and confectionery stores, among others, and also on various commercial websites. Prior and up to August 2003 in the United States market, the company's products were limited to potato chips (crisps).[7] In the United States, the company's products are carried by many Indian supermarkets[16] and are popular with the Indian diaspora.[17]

In popular culture

Haldiram's thali was featured as the main character's favourite snack in the Indian Hindi-language romantic family drama film Prem Ratan Dhan Payo (2015). More than 1.5 crore Haldiram's snack packets were printed with the logo of the film.[18]

Legal issues

In 2006, co-owner Prabhu Shankar Agarwal was found guilty for attempting to murder a tea seller. The tea seller had refused to move his stall from its location near Agarwal's restaurant in Kolkata, West Bengal.[19]

References

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External links

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  1. ↑ Script error: No such module "citation/CS1".
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  5. ↑ Script error: No such module "citation/CS1". Agrawal is the grandson of the founder Ganga Bishan Agarwal, who started selling snacks from a tiny shop in Bikaner in Rajasthan and went on to create the popular Haldiram brand.
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  14. ↑ Script error: No such module "citation/CS1".
  15. ↑ https://haldiramsminutekhana.com/product-category/ready-to-eat-food/
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  17. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named LMI
  18. ↑ Script error: No such module "citation/CS1".
  19. ↑ Script error: No such module "citation/CS1".
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