Google Fast Flip
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Google Fast Flip was an online news aggregator from Google Inc. that mimicked the experience of flicking through a newspaper or magazine, allowing visual search of stories in manner similar to microfiche.[1][2][3] It was launched in beta by Google Labs at the TechCrunch 50 conference in September 2009.[4][5][6]
The site presented images of stories from Google's news partners, which could be clicked on to navigate to the story on the news provider's own website.[6] Stories could be scrolled between using the mouse or cursor keys. The presentation of stories used a similar algorithm to Google News, but stories could be ordered by publication as well as by subject.[5] Krishna Bharat of Google News has said that "Fast Flip is mostly for longer shelf-life content, the kind of content you want to recommend to other people."[7] Fast Flip was created after Larry Page "asked why the web was not more like a magazine, allowing users to flip from screen to screen seamlessly."[3] Fast Flip was available as well on iPhone and Android mobile devices.[8]
Users of Fast Flip were able to follow friends and topics, find new content, and to create their own customized magazines around their searches.[9]
At launch, there were 39 mainly US-based news partners. Google said that it would share the majority of revenue from contextual adverts with its news partners.[6][7][10]
Fast Flip was praised for allowing visual,[11] fast[12] and serendipitous[13] browsing of news stories, but it has been criticized as being a novelty,[14] anachronistic, as it emulates print media,[15] limits navigation and presents few news sources,[16] and as being more focused on the needs of publishers than of readers.[17][18][19] Its visual search has been compared to the beta visual search of Microsoft Bing[1][15][20] and to The Onion's microfiche iPhone app.[21] Fast Flip has also been cited as a demonstration of Google's power in the news marketplace; by setting up another news interface that uses publishers' content without returning much value.[22]
In September 2011, Google announced it would discontinue a number of its products, including Google Fast Flip.[23]
See also
References
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- ↑ "Google's Fast Flip Is Pretty Slick" Script error: No such module "Unsubst". (25 September 2009). PCMike.com.
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