Frescolita
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Frescolita is a Venezuelan cola. It is very similar to red cream sodas in the United States, with a taste similar to bubble gum.[1] Frescolita is also used to bake in some places in Venezuela. Besides Venezuela, it is available in stores that specialize in Latin American groceries in the United States, Latin America and Europe.[2]
While by 2002 Coca-Cola was consumed more, it was reported that Frescolita took more of the general soft-drinks market of the country.[3] Up to 45% of Coca-Cola's sales of soft drinks in Venezuela is in Hit, Frescolita and Chinotto.[4]
References
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- ↑ Grupo Editorial PRODUCTO - online. August, 2002. Mamá yo quiero. Sed de burbujas Template:Webarchive
- ↑ El Universal. Inician nueva campaña de mercadeo - Reposicionan la Frescolita. November, 1997. [1]
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