Eurocrem
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Eurocrem (a shorthand for Eurocrem Takovo) is a brand of two-colored (brown and white) hazelnut- and cocoa-flavored sweet milk chocolate spread, produced by a Swisslion Group factory in Gornji Milanovac, Serbia, about Script error: No such module "convert". south of Belgrade.
It was the most popular product of its kind across SFR Yugoslavia,[1] when they decided to stop producing it under the licence of A. Gandola & C. Spa. It has nothing to do with introduction of international brands such as Italian Nutella and German Nudossi. Additionally, it used to be accompanied by an image of a slice of bread covered with Eurocrem, one half of the slice covered with brown (cocoa-flavored) Eurocrem, and another half covered with white Eurocrem (hazelnut-flavored).
History
The trademark Eurocrem was registered with the World Intellectual Property Organisation (WIPO) on 3 August 1967 by the Italian company A. Gandola & C. Spa, receiving registration number 336733.[2] A. Gandola & C. Spa licensed the Eurocrem brand in 1972 to Takovo, a food and drinks manufacturer based in Gornji Milanovac, which is now part of Swisslion Group.[3] Takovo was one of the largest industrial companies of the former SFR Yugoslavia. A. Gandola & C. Spa still produces the original Eurocrem chocolate spread.
On 15 September 2008, Swisslion Group registered the Takovo Eurocrem trademark with the WIPO, receiving registration number 993249.[4] According to local media reports in November 2011, Swisslion Group produces Script error: No such module "convert". of Takovo Eurocrem annually; half of that amount is exported to the United States, Western European countries, and countries of the former SFR Yugoslavia.[5]
Licensed Eurocrem is available in only one flavor combination, hazelnut and cocoa.
There's a few variants and sizes of Eurocrem, including Eurocrem Blok, a form of Eurocrem in the style of a chocolate bar, as well as sizes up to 2-lb. buckets.
Eurocrem has been marketed under various slogans, including "for the growing generation", "we grow together" and "there's only one", with the latter used recently since February 2018[update]Template:Dated maintenance category (articles)Script error: No such module "Check for unknown parameters"..[1]
Packages
Numerous package types and sizes are manufactured, ranging from Script error: No such module "convert". to Script error: No such module "convert". containers.[1] Various packaging materials are used, depending on package sizes and their targeting at retail or bulk consumersTemplate:Snd including foil packs, plastic or glass bowls and jars, and plastic buckets. Swisslion Group also manufactures a bar version of Eurocrem called Euro Blok.
See also
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References
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