Econo Lodge
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Econo Lodge is a budget motel chain based in the United States and Canada and one of the larger subsidiaries of Choice Hotels.[1] The properties contain a minimum of 40 guest rooms and are often located near highways or highway access. All hotels provide a free breakfast. As of December 31, 2022[update]Script error: No such module "Check for unknown parameters"., there are 759 Econo Lodge hotels open with 44,697 rooms.[2][3] There are Econo Lodge motels in every US state and Canadian province.
History
The company began in Norfolk, Virginia by developer Vernon Myers and his son, Vernon Jr. in 1969 as Econo-Travel and they were joined by Lloyd Template:Proper name, a local businessman. Template:Proper name took on the project, finding investors and money, as well as doing extensive market research, to see if the concept would work. The chain's mascot in the early days was "Sandy", a girl in a short Scotch skirt and tam. The first hotel, still operating at 865 North Military Highway in Norfolk, was built for $275,000. Its daily rate for rooms was $7 single, $9 double, and $11 for four.
Template:Proper name sold the chain, which had 306 locations, in 1983 for $836 million. He had begun to change the name on all locations to Econo Lodge in the latter 1970s. The brand went through ups and downs and a number of owners after the founders sold out. It was eventually acquired by a fund advised by investor Paul Wallace, who refurbished it, mended relations with franchisees, and then sold it to what is now Choice Hotels International in 1990. It is the more upscale of the group's economy brands; its sister brand, Rodeway Inn, usually has fewer amenities.
See also
References
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External links
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- Econo-Travel Motor Hotel Directory – Fall, Winter 1974/1975
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- Motels in the United States
- Motels in Canada
- Companies based in Norfolk, Virginia
- Franchises
- Hotels established in 1969
- Choice Hotels brands
- American companies established in 1969
- 1969 establishments in Virginia