ESOMAR

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ESOMAR is a global professional association for market research and insights that was founded in 1947.Template:SfnpTemplate:Efn The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the original catchment of the organisation.Template:Sfnp ESOMAR has published an ethics and guidance code for its members since 1948, with a joint code being published with the International Chamber of Commerce (ICC) since 1977.Template:Sfnp

History

ESOMAR was founded in 1947.Template:SfnpTemplate:Efn In 1948 the first version of its code of practice for members was published.Template:Sfnp In 1976 ESOMAR and the ICC determined a single code of practice would be preferable and the first joint code of practice was published in 1977, with revisions in 1986, 1994 and 2007.Template:Sfnp From the revision in 2016 the title and content was changed to include data analytics.Template:Sfnp

Activities

ESOMAR produces information about market, opinion, and social research as well as data analytics.Template:Sfnp[1] An annual multi-day congress is held in-person,[2][3] except in 2020 and 2021 when it was held as a virtual "Insights Festival".[4][5]

Research World is an online platform that publishes non-commercial, original content submissions about research and practical issues relevant to marketing and business.[6] Until 2019, ESOMAR produced the Research World magazine bi-monthly, with publisher Wiley Online Library claiming a worldwide circulation of close to 20,000 with the majority of the readers in Europe.Template:Sfnp

As the charity arm of ESOMAR, the ESOMAR Foundation helps non-profit organisations through research, supports market research education in developing countries and students from disadvantaged socio-economic backgrounds, and provides financial help to researchers in need.[7]

As a professional association, ESOMAR has several awards for market research and insights professionals. Since 2021, ESOMAR has published Insight250, a yearly award recognising 250 leaders in the industry worldwide.[8] In addition, every year ESOMAR presents several awards,[9] including the Young ESOMAR Society (YES!) Award, the Research Effectiveness Award,[10] and the ESOMAR Partner Awards.

See also

Notes

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References

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Further reading

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External links

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